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Job Title: Marketing Associate III CRM Automation
Location: Remote in NY or CA for occasional office visits
Duration: Contract - 12 months
Pay Range: $41/hr $46/hr (W2)
Job ID: 374023
About BCforward
BCforward is a leading global IT consulting and workforce solutions firm providing services and support to Fortune 500 and government clients. Founded in 1998, BCforward has grown with our customers needs into a full-service business solutions provider. With delivery centers and offices across North America and India, we take pride in building long-term relationships and delivering excellence through innovation, collaboration, and integrity.
Job Description
We are seeking a Lifecycle Marketing Specialist to join our dynamic team. The ideal candidate will have strong experience in lifecycle marketing, email/CRM automation, segmentation, and experimentation and a proven ability to drive activation, engagement, retention, and expansion through data-informed multi-channel programs.
Responsibilities:
- Contribute to lifecycle strategy across onboarding, engagement, expansion, and reactivation. Identify journey gaps and propose data-grounded solutions.
- Design multi-touch campaigns and nurture flows across email, in-app, and other channels. Translate business objectives into program briefs and audience strategies.
- Own experimentation by planning and executing A/B and multivariate tests on messaging, timing, sequencing, and targeting. Convert results into actionable recommendations.
- Leverage data, including segmentation, cohort analysis, and funnel metrics, to find opportunities and reduce friction. Partner with Data teams to refine personalization logic.
- Build and optimize automated workflows in platforms such as Salesforce Marketing Cloud, Braze, or Iterable using behavioral and product usage signals.
- Partner with Product, Sales, and Growth to align lifecycle programs with GTM priorities and product launches. Represent lifecycle in planning.
- Drive reporting and insights by maintaining dashboards, surfacing trends, and presenting learnings that inform program direction.
Required Skills & Qualifications:
- 5-7 years in lifecycle marketing, email marketing, CRM, or marketing operations, ideally within B2B SaaS or a self-serve platform.
- Hands-on marketing automation expertise in at least one major platform (Salesforce Marketing Cloud, Braze, Iterable, Marketo, or HubSpot), including journey builders, logic branches, and dynamic content.
- Strong segmentation skills using behavioral data, product usage signals, and CRM fields to create actionable audiences.
- Analytical mindset with experience pulling and interpreting data from tools such as Looker, Amplitude, or Mixpanel and familiarity with open rate, CTR, and conversion benchmarks.
- Detail-oriented organization with the ability to manage multiple campaigns, QA, timing, and stakeholder updates.
- Clear written and verbal communication to document processes, summarize tests, and inform cross-functional partners.
Preferred Skills:
- Experience with customer data platforms such as Segment or mParticle.
- HTML/CSS for email production and troubleshooting.
- Familiarity with advertiser ecosystems and two-sided platforms.
Why BCforward?
At BCforward, we believe in advancing lives and careers. When you join our team, you gain access to:
- Competitive compensation and benefits.
- Opportunities for growth with global clients.
- A supportive, inclusive culture that values innovation and people.
- Exposure to cutting-edge technologies and projects.
Additional Notes
- Role is remote and based in either CA or NY for occasional office visits.
About Our Commitment
BCforward is an equal opportunity employer. We value diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation, gender identity, national origin, age, disability, or veteran status.
Interested? Apply Now!
If this sounds like the right opportunity for you, please apply with your most recent resume.
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