AEM Business Analyst

Requirement/Must Have:

• 5 to 10+ years of experience as a Business Analyst in digital platforms or MarTech environments.
• Strong expertise in requirements gathering, documentation, user stories, and backlog management.
• Experience working in Agile/Scrum environments.
• Strong understanding of AEM Sites and AEM Assets (DAM).
• Familiarity with Headless AEM concepts including Content Fragments, APIs, and GraphQL delivery.
• Understanding of AEM workflows, templates, and content structures.
• Knowledge of AEM as a Cloud Service (AEMaaCS) concepts.
• Working knowledge of HTML, CSS, JavaScript, and API-driven architectures.
• Strong communication, facilitation, and stakeholder management skills.
• Ability to translate business requirements into technical specifications.

Experience:

• Experience supporting enterprise CMS or digital experience platform implementations.
• Experience creating and managing epics, user stories, and acceptance criteria.
• Experience conducting workshops, backlog grooming, sprint planning, and requirement sessions.
• Experience collaborating with technical teams to validate feasibility and delivery alignment.
• Experience supporting Digital Asset Management (DAM) initiatives including metadata, taxonomy, and governance.
• Experience working with structured content strategies and reusable content models.
• Experience supporting headless CMS and omnichannel delivery implementations.
• Experience in Financial Services or Insurance domains is preferred.
• Exposure to Adobe Analytics, Adobe CDP, or Adobe Experience Platform (AEP) is a plus.

Responsibilities:

• Engage with business stakeholders to capture, analyze, and document functional and non-functional requirements.
• Translate business needs into user stories, use cases, and acceptance criteria.
• Break down requirements into implementable backlog items for development teams.
• Maintain traceability between business requirements and technical delivery.
• Advise stakeholders on AEM platform capabilities, limitations, and best-fit implementation approaches.
• Support AEM Sites, AEM Assets (DAM), and headless CMS initiatives.
• Define scalable content models and structured content strategies for omnichannel delivery.
• Develop and maintain product backlogs, epics, and sprint-ready stories.
• Conduct backlog refinement, sprint planning, demos, and retrospective sessions.
• Collaborate with architects and developers to clarify requirements and validate solutions.
• Support acceptance testing and requirement validation activities.
• Assist with initiatives involving AEM as a Cloud Service and cloud-native architecture principles.
• Define DAM requirements including metadata, tagging, taxonomy, governance, and asset lifecycle management.
• Collaborate on analytics, data layer, KPI, and audience segmentation requirements when needed.
• Facilitate communication between business, UX, and technical teams throughout project delivery.

Should Have:

• Strong analytical thinking and structured problem-solving skills.
• Excellent documentation and storytelling capabilities.
• Ability to balance business priorities with technical feasibility.
• Proactive mindset in identifying platform opportunities and constraints.
• Strong organizational and stakeholder engagement skills.
• Ability to manage multiple priorities in fast-paced environments.

Skills:

• Adobe Experience Manager (AEM).
• AEM Sites.
• AEM Assets (DAM).
• Headless CMS.
• Content Fragments.
• GraphQL APIs.
• Agile / Scrum.
• User Story Creation.
• Backlog Management.
• Requirements Gathering.
• HTML, CSS, JavaScript.
• API Integrations.
• Adobe Analytics.
• Adobe Experience Platform (AEP).
• Stakeholder Management.
• Business Analysis.

Qualification and Education:

• Bachelor s degree in Business, Information Technology, Computer Science, Marketing Technology, or related field preferred.
• CBAP, PMI-PBA, or Adobe-related certifications are preferred.