- Build the US brand from the ground up at a global entertainment platform
- Own culture-defining campaigns with real impact and visibility
About Our ClientOur client is the world's #1 audio series platform, blending AI and human creativity to redefine storytelling. With over 200 million listeners across 20+ countries, the business is profitable, rapidly scaling, and focused on establishing deep cultural relevance in the US as its next major growth market.
Job DescriptionAs Director of Brand, US, you will own the end-to-end brand vision and execution for the American market, reporting into the Global Head of Brand Marketing.Key responsibilities include:
- Building and owning the US brand strategy roadmap, balancing long-term positioning with near-term impact
- Leading creative development for major campaigns, brand IPs, partnerships, and storytelling moments
- Translating cultural insight, data, and intuition into narratives that resonate with Gen Z and Millennial audiences
- Partnering closely with content, growth, product, and media teams to launch integrated, high-impact campaigns
- Defining and evolving brand voice, tone, and creative guidelines across channels and partners
- Identifying and unlocking influencer, creator, media, and platform collaborations
- Running test-and-learn sprints to continuously refine brand performance and effectiveness
- Establishing clear success metrics across awareness, consideration, engagement, and earned media impact
MPI does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, veteran status, marital status, or based on an individual's status in any group or class protected by applicable federal, state or local law. MPI encourages applications from minorities, women, the disabled, protected veterans and all other qualified applicants.
The Successful ApplicantYou are a senior brand leader with experience building culturally relevant brands in entertainment, media, gaming, or consumer tech.You bring:
- Proven experience operating in greenfield or early-stage brand environments with a builder's mindset
- Deep fluency in US consumer culture, media behaviour, and entertainment trends
- A track record of creating brand platforms and campaigns from scratch, not just optimising at scale
- Confidence leading cross-functional stakeholders and holding a clear strategic point of view
- Strong creative judgement, with agency experience a significant advantage
- Comfort starting as an individual contributor while laying the foundations for future team growth
What's on OfferTitle: Director of Brand, US
Location: Hybrid - Culver City, Los Angeles (3 days per week)
Salary: $200,000 - $250,000 base
Exposure: High-visibility role with direct influence on US growth and brand perception
Upside: Opportunity to build a flagship US brand with long-term leadership and equity potential
Contact
Patrice Grande
Quote job ref
JN-367
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