Sr Product Manager @ Irving, TX (Onsite)

Sr Product Manager 

Location: Irving, TX
Contract Duration: Long Term

Experience Required: 10+ Years

 
Job Summary

We are seeking a Product Manager to lead the modernization of customer, store, and franchise-facing digital experiences. In this role, you will define product strategy, prioritize features, analyze product performance, and collaborate with cross-functional teams to deliver impactful solutions. The ideal candidate combines strategic thinking, strong analytical skills, and operational excellence to drive product innovation and business growth.

Key Responsibilities

• Define, prioritize, and manage product features and enhancements based on customer needs, market trends, and business objectives.

• Conduct user research and gather customer feedback to inform product strategy and roadmap decisions.

• Develop, maintain, and communicate the product roadmap, ensuring alignment with organizational goals.

• Monitor product performance using data and analytics, identify improvement opportunities, and provide actionable recommendations.

• Present product insights and strategic recommendations to stakeholders and senior leadership.

• Collaborate closely with Engineering, Design, Marketing, Sales, and Operations teams throughout the product lifecycle.

• Improve product development processes to streamline releases and ensure successful product launches.

• Manage product documentation, including requirements, specifications, user guides, and release notes.

• Ensure adherence to industry standards, best practices, and operational excellence in product management.

Required Qualifications

• Bachelor's degree in Business, Computer Science, Engineering, or a related field.

• 4 6 years of Product Management experience, preferably within:

  • CRM platforms

  • Lifecycle Marketing

  • Customer Engagement Platforms

• Proven experience owning and managing product roadmaps from concept through delivery.

• Strong understanding of CRM concepts, including:

  • Customer Segmentation

  • Lifecycle/Journey Orchestration

  • Personalization

  • Campaign Automation across Email, SMS, Push Notifications, and In-App Messaging

• Experience working in Agile environments using tools such as Jira or Trello.

• Familiarity with product operations and marketing technology tools, including:

  • Customer Data Platforms (CDPs)

  • Marketing Automation Platforms

  • Campaign Analytics

  • Confluence or similar documentation tools

Preferred Skills

• Strong analytical and data-driven decision-making capabilities.

• Excellent problem-solving and critical-thinking skills.

• Outstanding verbal and written communication skills.

• Proven ability to collaborate effectively with cross-functional teams.

• High attention to detail and commitment to quality.

• Solid understanding of CRM, lifecycle marketing, customer data platforms, journey orchestration, and campaign automation.

• Experience optimizing product workflows and operational processes to improve efficiency.

Key Competencies

• Product Strategy & Roadmap Management

• Customer-Centric Product Development

• Agile Product Management

• Data Analysis & Performance Metrics

• Stakeholder Management

• Cross-Functional Leadership

• CRM & Customer Engagement Platforms

• Product Operations

• Process Improvement

• Communication & Collaboration