Digital Channel Marketer

RESPONSIBILITIES:
A client with Kforce is seeking a Digital Channel Marketer to join their team in Plano, TX. This is a hybrid position.

Summary:
We are seeking a digital channel specialist to join one of our dynamic, mission-based teams. The ideal candidate is a "T-shaped" digital marketer: someone who possesses a broad, solid understanding of many digital marketing channels, but also has deep, hands-on expertise in 2-3 key digital channels (e.g., SEO, Web, Email). You are obsessed with data, thrive on optimizing for ROI, and are equally comfortable building a digital marketing plan with peers and executing the campaigns to make it a reality.

In this role, you will join a small mission team of 2-3 other T-shaped marketers focused on a key segment of our business. In this collaborative model, each member contributes broad digital knowledge while also serving as the deep subject-matter expert in their specific channel that complements the expertise of the others in order to drive business outcomes.

This structure requires a high degree of collaboration, exceptional communication, and a 'team-first' mentality to develop and execute end to end channel strategies that achieve the team's shared goals. You will be responsible for planning, executing, and optimizing unified campaigns that drive brand awareness, generate qualified leads, and grow revenue.

Key Responsibilities
* Integrated Campaign Strategy: Develop, execute, and optimize end-to-end digital marketing campaigns, ensuring a consistent and effective brand message across all channels
* Channel Integration & Collaboration: Collaborate daily with other specialists on your mission team (e.g., the SEO expert, the Paid Media expert) as well as with digital leadership and your segment partners to ensure marketing efforts are seamlessly integrated

REQUIREMENTS:
* MBA preferred
* 8-10+ years of experience working in a digital marketing role
* Strong Team Mentality: You have a "we" vs. "me" attitude. You understand that your success is fully dependent on the team's success and are eager to share knowledge, teach, and learn from your peers
* Demonstrated hands on experience in digital marketing role
* The "T-Shape" (Horizontal bar - Broad Knowledge): Proven experience managing or contributing to campaigns across multiple digital channels (e.g., SEO, SEM, web, email, social media)
* Strong understanding of how different channels integrate, influence each other, and contribute to the customer journey
* The "T-Shape" (Vertical Bar - Deep Expertise): SEO/Content: Technical SEO, on-page/off-page optimization, keyword strategy, link building, and content marketing funnels
* Paid Media (SEM/Social): Google Ads (Search, Display, Video), Meta Ads, LinkedIn Ads, budget management, and advanced bidding strategies
* Email/Lifecycle Marketing: Marketing automation (e.g., HubSpot, Marketo, etc.)

Soft Skills:
* Exceptional Communicator: You can clearly articulate complex ideas, strategies, and data to team members who have different areas of expertise
* Strong Team Mentality: You have a "we" vs. "me" attitude; You understand that your success is fully dependent on the team's success and are eager to share knowledge, teach, and learn from your peers
* A Natural Collaborator: You have a proven ability to work in a highly interdependent team environment, integrating your channel expertise with others to achieve a shared goal

The pay range is the lowest to highest compensation we reasonably in good faith believe we would pay at posting for this role. We may ultimately pay more or less than this range. Employee pay is based on factors like relevant education, qualifications, certifications, experience, skills, seniority, location, performance, union contract and business needs. This range may be modified in the future.

We offer comprehensive benefits including medical/dental/vision insurance, HSA, FSA, 401(k), and life, disability & ADD insurance to eligible employees. Salaried personnel receive paid time off. Hourly employees are not eligible for paid time off unless required by law. Hourly employees on a Service Contract Act project are eligible for paid sick leave.

Note: Pay is not considered compensation until it is earned, vested and determinable. The amount and availability of any compensation remains in Kforce's sole discretion unless and until paid and may be modified in its discretion consistent with the law.

This job is not eligible for bonuses, incentives or commissions.

Kforce is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status.

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