Campaign Planning Specialist

Job Summary

We are looking for a Campaign Planning Specialist with strong digital media planning and analytical skills to develop effective media plans and recommend advertising partner strategies. The ideal candidate will have experience translating campaign briefs into actionable media plans, allocating budgets across advertising partners, and monitoring campaign performance against planned objectives.

Key Responsibilities

• Analyze internal media briefs, including campaign objectives, budgets, timelines, target audiences, and expected outcomes.

• Recommend appropriate digital media partners, advertising channels, and media mix strategies based on campaign objectives.

• Develop detailed media plans, including budget allocations, estimated impressions, reach, frequency, CPM, CPC, and other relevant metrics.

• Ensure approved media plans are executed according to agreed timelines and budgets.

• Monitor campaign delivery and identify under-delivery, over-delivery, and performance gaps.

• Coordinate with media partners and internal teams to ensure campaign objectives are achieved.

• Prepare post-campaign reports, performance recaps, and recommendations for future campaigns.

• Maintain accurate media planning documentation and budget trackers.

Required Qualifications

• 3+ years of experience in digital media planning, media buying, or advertising campaign planning.

• Strong understanding of the digital media marketplace, advertising inventory, media rates, and buying models.

• Excellent analytical skills and proficiency in media calculations, including CPM, CPC, CTR, CPA, reach, and impressions.

• Advanced proficiency in Microsoft Excel, including working with complex media planning spreadsheets.

• Experience with media planning and research tools such as Comscore, Nielsen, Prisma, or similar platforms.

• Strong communication, presentation, and stakeholder management skills.

Preferred Skills

• Experience working with media agencies, advertising agencies, or digital media organizations.

• Knowledge of display, video, search, social, and programmatic advertising.

• Ability to manage multiple media plans and campaign budgets simultaneously.