Programmatic Media Buying Specialist

Job Summary

We are looking for a Programmatic Media Buying Specialist with hands-on experience executing and managing programmatic advertising campaigns through Demand-Side Platforms (DSPs). The ideal candidate will have practical experience setting up campaigns, managing audience targeting, optimizing bidding strategies, and monitoring campaign performance to achieve delivery and budget objectives.

Key Responsibilities

• Set up, launch, and manage programmatic advertising campaigns across relevant DSP platforms.

• Execute campaign configurations, including audience targeting, inventory selection, bidding strategies, and budget allocation.

• Monitor campaign pacing, impressions, CPM, CTR, conversions, and other performance indicators.

• Optimize campaigns to ensure delivery against agreed KPIs and approved budgets.

• Identify campaign performance and delivery issues and implement corrective actions.

• Coordinate with the broader programmatic team to ensure campaign execution aligns with overall media strategies.

• Manage campaign documentation, performance tracking, and regular reporting.

• Work under the direction of the Programmatic Team Lead to execute campaign requirements.

Required Qualifications

• Hands-on experience in programmatic media buying and campaign execution.

• Practical experience working with Demand-Side Platforms (DSPs).

• Strong preference for experience with Display & Video 360 (DV360) and/or Yahoo DSP.

• Familiarity with other programmatic platforms such as Google Ads and Amazon DSP.

• Understanding of real-time bidding (RTB), audience targeting, inventory selection, and programmatic campaign optimization.

• Ability to manage campaign budgets, pacing, and performance KPIs.

• Strong analytical skills and attention to detail.

Preferred Skills

• Experience with programmatic display, video, and audience-based advertising campaigns.

• Familiarity with DSP reporting and campaign optimization tools.

• Experience working in a media agency, advertising agency, or programmatic trading team.