Loyalty Marketing Manager

Summary:

The Manager role is an opportunity to gain exposure to both marketing strategy and cross-functional areas across the organization, while leading the execution of integrated marketing plans to meet business goals. You will support the development of marketing strategy and plans for several business initiatives. You will work closely with cross-functional business partners to gain a deep understanding of the consumer and provide thorough consumer and marketplace analysis to help develop breakthrough marketing ideas founded in consumer insights.

Duties:

• Develop situation assessment and provide key inputs and insights in support of marketing plan and business case development
  Contribute to the strategic marketing brief and lead development of tactical marketing brief
  Lead development and execution of all project deliverables across paid, owned and earned channels, including maintaining marketing project schedules and status reports
  Establish strong relationships and collaborate closely with business partners across the organization, including Digital, Operations, Corporate Communications, Customer Insights, Media, Creative, Agency Partners, Legal, etc. Ensure cross-functional alignment on initiatives, launch deadlines are met, and field readiness.
  Leverage available analytics reports and tools to measure success, identify learnings and continually optimize marketing activities throughout campaigns
  Monitor, analyze and present competitive analysis presentations.

Experience:

Qualifications:
- 3+ years of marketing experience in direct and digital marketing programs, including a range of paid, owned and earned media channels
- Able to drive vision and facilitate stakeholders to achieve clear objectives
- Partners with reporting and analytic stakeholders and joint teams to ensure data and tactical report plans align with objectives
- Strong collaboration, facilitation and change management skills to communicate and drive alignment
- Experience in retail and/or loyalty marketing preferred

Must Haves
- Experience with marketing measurement analysis
- Translating data into insights
- Must work EST hours regardless of where they are located for the shift time of M-F 9a-5p ET

IV Process: 2 rounds (1st round w/ Manager and colleague or 2, 2nd round w/ Manager's Supervisor for final 2 candidates); 30 mins per round; Teams on camera

Support the development of marketing strategy and plans for several business initiatives. Work closely with cross-functional business partners to gain a deep understanding of the consumer and provide thorough consumer and marketplace analysis to help develop breakthrough marketing ideas founded in consumer insights. Expertise in marketing measurement and reporting methods/tools with knowledge of retail loyalty programs. History of delivering results for Fortune 500 companies, able to work matrixed environment to get programs executed