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Digital Experience Lead (Remote local to CA)

Remote • Posted 1 day ago • Updated 3 hours ago

Contract W2

Contract Independent

Occasional Travel Required

Remote

$160,000 - $200,000/yr

Fitment

Dice Job Match Score™

⏳ Almost there, hang tight...

Job Details

Skills

A/B Testing
Artificial Intelligence
Collaboration
Communication
Customer Relationship Management (CRM)
Dashboard
Digital Marketing
Digital Strategy
Editorial
Analytics
Google Analytics
KPI
Marketing
Messaging
Optimization
Orchestration
Partnership
Publishing
Reporting
Roadmaps
SEO
Strategic Planning
Strategic Thinking
Workflow

Summary

Job Overview
Seeking a Digital Experience Lead to define and execute global digital strategy across owned channels (website, email, campaigns). Blend strategic planning with hands-on execution to drive performance, engagement, and cohesive customer journeys. Partner with Head of Digital, CRM, Social, regional marketing, and Digital Platforms teams to develop guidelines, content frameworks, and standards.

Key Responsibilities

Front-of-House Digital Strategy: Shape global strategy for website, email, campaigns; develop content pillars, audience frameworks, editorial standards; build governance models, playbooks; align with Social/CRM; leverage SEO/GEO for discoverability.
Cross-Channel Orchestration: Own digital activations for global campaigns; coordinate with Regional Marketing, Creative, CRM; align timing/messaging; define integrated models connecting social, email, owned experiences.
Performance Strategy & Optimization: Develop KPI frameworks, dashboards, reporting; drive A/B testing, CRO, content analysis; monitor search/AI trends; translate insights into strategy refinements.
Digital Platform Partnership: Define experience requirements; contribute to platform roadmaps; support CMS workflows, new capability rollouts.
Collaboration & Enablement: Provide guidance to regional teams; create playbooks/resources; build relationships across Marketing, CRM, Social, Platforms, Creative.

Required Skills & Qualifications

10+ years in digital marketing, digital experience strategy, content operations, or performance marketing.
Experience owning cross-functional initiatives.
Strong knowledge of digital best practices, performance frameworks, CMS platforms, publishing workflows.
Strategic thinking with hands-on execution; excellent communication/collaboration.

Preferred Skills & Experience

Global/multi-region marketing.
Third-party/first-party analytics (e.g., Google Analytics).
Experimentation programs (A/B testing, CRO).
Partnering with product/platform teams.
SEO tools (Google Search Console, SEMrush, Ahrefs).

Employers have access to artificial intelligence language tools (“AI”) that help generate and enhance job descriptions and AI may have been used to create this description. The position description has been reviewed for accuracy and Dice believes it to correctly reflect the job opportunity.

Dice Id: 10360587
Position Id: 8948542
Posted 1 day ago

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