Job Title: Salesforce Marketing Cloud Lead
Work Location & Reporting Address: Plano, TX 75024
Is this a full remote/hybrid/full onsite set-up? Hybrid, remote only can be considered if profile is strong and shortlisted by client
Must Have Skills:7+ years of Salesforce platform experience, with at least 4+ years in Marketing Cloud and Service Cloud. Salesforce APIs (SOAP, REST), SSJS, AMPScript, SQL queries in Marketing Cloud
Nice to have skills: Salesforce Certified Marketing Cloud Consultant
Salesforce Certified Service Cloud Consultant
Salesforce Certified Application Architect or System Architect
Salesforce Certified Marketing Cloud Developer (bonus)
Key Responsibilities: 7+ years of Salesforce platform experience, with at least 4+ years in Marketing Cloud and Service Cloud.
Proven track record of leading Salesforce implementations, migrations, and integrations.
Deep knowledge of Salesforce Marketing Cloud modules (Journey Builder, Email Studio, Mobile Studio, Advertising Studio, Audience Builder, Automation Studio).
Strong expertise in Service Cloud setup (case management, live agent, knowledge management, Omni-Channel).
Hands-on experience with Salesforce APIs (SOAP, REST), SSJS, AMPScript, SQL queries in Marketing Cloud.
Strong grasp of Salesforce development (Apex, Visualforce, Lightning Components) and declarative tools (Flows, Process Builder).
Configure and customize Salesforce Marketing Cloud (e.g., Journey Builder, Email Studio, Mobile Studio, Automation Studio).
Configure Service Cloud features like Case Management, Omni-Channel Routing, Service Console, Knowledge Base, and CTI integrations.
Develop and oversee integrations with external platforms (CRM systems, ERP, websites, mobile apps, etc.) using APIs, ETL tools, and Marketing Cloud Connect.
Lead the architecture, design, and implementation of Salesforce Marketing Cloud and Service Cloud solutions.
Create scalable, flexible, and high-performing architectures that meet business and technical requirements.
Design data models, integration patterns, API strategies, and automation workflows across Marketing and Service operations.
Conduct audits of existing Salesforce orgs and recommend optimizations.
Research and propose new Salesforce features, AppExchange apps, or emerging technologies to enhance marketing and service operations.
Design scalable customer engagement strategies including personalization, segmentation, and automation journeys.
Ensure Salesforce solutions comply with security, privacy regulations (like GDPR, HIPAA), and organizational policies.
Excellent problem-solving and analytical skills.
Strong communication and stakeholder management abilities.
Ability to lead cross-functional teams and mentor junior staff.
Current knowledge of scripting and programming languages, various business applications, state of the art technology and current trends in the computer industry.
Certifications (preferred but not mandatory):
o Salesforce Certified Marketing Cloud Consultant
o Salesforce Certified Service Cloud Consultant
o Salesforce Certified Application Architect or System Architect
o Salesforce Certified Marketing Cloud Developer (bonus)
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