Marketing Manager- Healthcare system Demand generation

Title: Marketing Manager

Duration: 10 Months

Remote

Note from Manager: 

• Health system demand generation leadership experience. Many candidates were medical device marketers or individual service line leads with little to no broad, system-wide experience.
• Strategic thinker- rather than order-takers, we want a candidate who can think strategically and not just go straight to tactics and vanity KPIs. Interpret the needs of the practice and not just deliver exactly what they ask for.
• Coaching experience - I am looking for someone who can use their position as a manager to coach our senior specialists and help them to further hone their marketing skillsets (of course without a direct supervisory relationship)

Job Summary: -The Marketing Manager will provide strategic marketing consultation and guidance to various internal clients. -The manager will be responsible for day-to-day operations to build, execute, measure and monitor marketing strategies, tactics and plans to support Mayo Clinic''''s mission, strategic plan, and business objectives. -Significant marketing experience and a deep knowledge of project management is required for success. -The Manager will possess the ability to proactively assess consumer and business needs, including review of market opportunities and audience identification. -This individual will also facilitate market research and competitive analysis, synthesize findings and advocate for products and services that are in line with the organization''''s mission and vision. -Responsibility for measurement and reporting and assigned marketing budgets. -The role requires critical thinking and strong project management skills to execute complex and cross-functional projects through the entire project life cycle, from project concept to launch, including marketing plan development and implementation, to achieve objectives, and measures results against business needs. -The individual should also possess a robust understanding of modern marketing technology and industry standard best practices to elevate marketing programs for maximum impact, creativity, and operation excellence. -The Marketing Manager has strong interpersonal skills as well as strategic counseling and leadership experience to manage, motivate and mentor others, including external vendors. -The manager will be able to work independently as well as collaboratively with highly visible stakeholders, both internally and externally, including physicians, administrators, governing bodies and others. -May manage vendor and/or agency relationships and functions as the lead in the vendor selection process. Main Job Duties and Responsibilities -Partner across teams to manage and coordinate all marketing, advertising, and other campaign activities in support of stated business objectives. -Facilitate market research to determine market requirements for existing and future products. -Evaluate and analyze customer research, current market conditions and competitor information. -Identify and develop deep understanding of target audience needs and be an advocate for product, service or project. -Develop relationships and deep understanding of key business needs and stated targets to determine integrated marketing strategies that get results -Evaluate, analyze, develop, and measure marketing strategies based on target audiences, market research and business plans, and continually assess consumer and business needs to ensure alignment. -Responsible for market intelligence through identification and analysis of internal and external data relevant to the market and able to synthesis finding to plan development -Develop and implement marketing plans and projects for new and existing products and services. -Expand on existing plans to include digital marketing platforms. -Manage the execution for marketing plans and projects and monitor, review, and report on progress, including return on investment and key performance metrics. -Manage complex and cross-functional projects through entire project life cycle. -Define and manage relevant marketing budgets. -Create and deliver marketing presentations. -Coordinate and act as a liaison with external agencies and manage vendor and/or agency relations/selection process. -Monitor industry best practices and make recommendations for continuous improvement. -Ability to mentor and manage direct reports.

Required Skills & Experience: -5 years of marketing experience. -Experience in all aspects of developing and managing marketing strategies and budgets -Project management experience in implementing tactical marketing programs -Comprehensive digital marketing skills

Preferred Skills & Experience: -Experience with growth marketing, with proven track record of driving adoption, engagement, or retention. -Excellent analytical and communication skills. -Entrepreneurial approach, high tolerance for ambiguity. -Ability to work independently, influence, and communicate across all levels of management in both marketing and cross-functional teams. -Passion for consumers, with a demonstrated ability to use insights and data to improve the customer experience. -Collaborative communication skills – Possess ability to engage with all stakeholders, internally and externally, to facilitate cross-functional collaboration and successfully manage diverse teams through effective verbal and written communications. -Technological and digital marketing skills – Possess contemporary knowledge of digital tools, platforms and channels and a good understanding of marketing technology. -Critical thinking skills – Have the ability to understand dynamic and sensitive situations and problems, identify cause and effect relationships and develop effective strategies. -Analytical skills – Possess agility with analytical tools and have the ability to process, analyze and utilize large quantities of data efficiently. -Creativity and innovation – Think out of the box and be able to develop new concepts and devise unique marketing campaigns. -Personal Motivation - A commitment to meeting deadlines with a high-quality product Sense of urgency, a strong work ethic, flexibility, and creativity

• Health system demand generation leadership experience. Many candidates were medical device marketers or individual service line leads with little to no broad, system-wide experience.
• Strategic thinker- rather than order-takers, we want a candidate who can think strategically and not just go straight to tactics and vanity KPIs. Interpret the needs of the practice and not just deliver exactly what they ask for.
• Coaching experience - I am looking for someone who can use their position as a manager to coach our senior specialists and help them to further hone their marketing skillsets (of course without a direct supervisory relationship)

Required Education:
-Bachelor''''s degree in Business Administration or related field 

Preferred Education:
-Master’s degree preferred