Associate Director of Sales

Title: Associate Director of Sales

Location: San Jose, CA 

Employment Type: Full Time

Role Mandate

Aspire Systems is hiring a Retail Sales – Hunter to drive net-new logo acquisition across North America.

This role is responsible for:

• Building enterprise retail pipeline from scratch
• Leading Account-Based Marketing (ABM) led outreach in targeted Named Accounts
• Managing and coaching an SDR/BDR to generate qualified meetings
• Closing large digital transformation, AI, Commerce, Unified Commerce and Cloud deals

This is not an account management role.

This is a frontline, strategic, enterprise hunter position.

What You Will Own

Net-New Logo Growth

• Prospect, qualify, and win enterprise retail accounts.
• Develop and execute territory strategy using ABM frameworks.
• Create multi-threaded CXO engagement plans (CIO, CDO, CTO, CMO, VP Digital, VP Stores).

Sales Strategy & ABM Leadership

• Build named account plans aligned to retail sub-verticals (Specialty, Grocery, Fashion, Big Box, DTC).
• Design targeted outreach campaigns in collaboration with marketing.
• Orchestrate high-impact executive meetings via SDR/BDR support.
• Leverage retail industry events (NRF, Shoptalk, Groceryshop, Dreamforce, Oracle events) for networking and deal acceleration.

Team Orchestration

• Manage and mentor a Business Development/SDR resource to drive meeting generation.
• Partner with:
• Onsite Technical Consultants
• Offshore Presales & Solution Architects
• Delivery leadership
• Alliance/Partner teams (Salesforce Commerce Cloud, commercetools, Oracle Retail, Adobe, Cloud hyperscalers)
• Lead deal shaping workshops and proposal strategy.

Solution-Led Enterprise Selling

Sell across Aspire’s Retail portfolio:

• Digital Commerce & Composable Commerce
• Salesforce Commerce Cloud (SFCC)
• commercetools
• Adobe Commerce
• Unified Commerce & Store Systems
• Oracle Retail (Xstore, Merchandising)
• POS & Store modernization
• Retail AI Solutions
• AI-powered personalization
• Intelligent shopping assistants
• Demand forecasting & predictive analytics
• AI-led merchandising optimization
• Cloud & Digital Transformation
• Cloud migration & modernization
• Microservices & API-led transformation
• Data & analytics platforms

Must be able to sell both project-based transformation and managed services engagements.

Required Experience

• 10+ years selling IT services / digital transformation
• 10+ years within Retail industry ecosystem
• Proven enterprise hunter with consistent quota overachievement
• Experience selling services around:
• SFCC / commercetools / Adobe Commerce
• Oracle Retail / Store Systems
• Omnichannel / Unified Commerce programs
• Cloud transformation & modernization
• AI / Analytics solutions
• Demonstrated experience managing SDR/BDR motion
• Strong ABM execution experience
• Experience coordinating offshore delivery & global teams

Critical Competencies

• Hunter mentality – self-driven pipeline creator
• Enterprise deal orchestration capability
• ABM strategist
• Executive presence & C-level influence
• Retail domain fluency (end-to-end value chain understanding)
• Strong collaboration across onsite/offshore matrix teams
• Ability to leverage industry events strategically for pipeline acceleration
• Forecasting rigor & CRM discipline

The salary range for this position takes into consideration a variety of factors, including but not limited to skill sets, level of experience, applicable office location, trainic licensure and certifications, and other business and organizational needs.

The salary range displays the minimum and maximum targets for this position across all US locations and has not been adjusted for any specific state differentials. It is not typical for a candidate to be hired at or near the top of the range for their role. A reasonable estimate of the current salary range for this position is $180,000 to $190,000. Please note that the salary range posted reflects the base salary only and does not include benefits, or variable bonus programs. Final compensation decisions will depend on the unique facts and circumstances of each candidate. Aspire offers the following benefits for this position, subject to applicable eligibility requirements:

• Medical / Life Insurance
• Paid holidays
• FSA & HSA
• Commuter Benefits
• 401(k) plan and contributions
• Aspire’s Reward& Recognition program

About Aspire Systems

Aspire Systems is a $180+ million global technology services firm with over 4,900 employees worldwide, partnering with 275+ active customers. Founded in 1996, Aspire has grown steadily at a 19% CAGR since 2020.

Headquartered in Singapore, we operate across the US, UK, LATAM, Europe, the Middle East, India, and Asia Pacific regions, with strong nearshore delivery centers in Poland and Mexico. Aspire has been consistently recognized among India’s 100 Best Companies to Work For for 12 consecutive years by the Great Place to Work Institute.

Who We Are

Aspire is built on deep expertise in Software Engineering, Digital Services, Testing, and Infrastructure & Application Support. We serve diverse industries including Independent Software Vendors, Retail, Banking & Financial Services, and Insurance.

Our proven frameworks and accelerators enable us to create future-ready, scalable, and business-focused systems, helping customers across the globe embrace digital transformation at speed and scale.

Why Join Aspire Systems

Being an Aspirian means being part of a future-ready, global workplace where you will work on emerging technologies, collaborate with diverse teams, and contribute to meaningful digital transformation initiatives.

We foster innovation, value diverse perspectives, and enable continuous learning and career growth — guided by our philosophy of “Attention. Always.” Aspire also follows a hybrid work model, promoting flexibility, collaboration, and work-life balance.

Learn more about Life at Aspire: 

Our Commitment to Diversity & Inclusion

At Aspire Systems, we foster a work culture that appreciates diversity and inclusiveness. We understand that our multigenerational workforce represents different regions, cultures, economic backgrounds, races, genders, ethnicities, education levels, personalities, and religions. We believe these differences make us stronger and are committed to building an inclusive workplace where everyone feels respected and valued.

Privacy Notice

Aspire Systems values your privacy. Candidate information collected through this recruitment process will be used solely for hiring purposes, handled securely, and retained only as long as necessary in compliance with applicable privacy laws.

Disclaimer

The above statements are not intended to be a complete statement of job content, but rather to serve as a guide to the essential functions performed by the employee in this role. Management retains the discretion to add or change the duties of the position at any time.