Marketing Manager III

RESPONSIBILITIES:
A client with Kforce is seeking a Marketing Manager III to join their team in Atlanta, GA.

Duties Include:
* Lead campaign development and management of event promotion initiatives across Mailchimp owned events, webinars, and industry events
* Support specific event and business goals through campaign development pre, during, and post-event via effective personalization, curation, and execution across various marketing channels (Email, IPDs, etc.)
* Create and manage all aspects of campaigns in partnership with Creative/Design and external agencies when it pertains to asset creation, gathering and providing feedback, campaign localization, and more
* Work cross functionally with the Event team leads and cross functional teams including Marketing Ops, Project Managers, Analytics and more to execute campaigns
* Oversee the development of event promotion toolkits and playbooks to quickly scale events practice and enable the team to flawlessly execute on all event promotion pre-, during, and post-event
* Coordinate with Sales and Ops teams to ensure all leads are accounted for, lists are processed, and assigned to the appropriate sales reps for follow-up if applicable
* Ensure that the campaign's goals, assets, timelines, and budgets are adhered to
* Proactively solve problems, anticipate needs and provide solutions to challenges that may arise
* Work with data analytics and pull together recap decks
* Understand key market segments to develop compelling messaging and marketing messaging
* Leverage positioning, messaging, buyer personas, and other information to target segments and generate highly qualified leads
* Rigorously manage, measure, and analyze all marketing campaigns and tactics driving to conversion rate increases and funnel optimization
* Analyze outcomes, provide insights, and present results to facilitate sound decision-making

REQUIREMENTS:
* Bachelor's degree in Marketing, Business Administration, Communications, or related field; Supplemented by hands-on experience in B2B demand generation, event marketing, and integrated campaign management
* 5+ years of hands-on experience in event promotion, Lead Generation, and/or demand generation, developing winning data driven strategies
* You are highly collaborative in your approach with partnering effectively with many different internal and external stakeholders, including Events Team, Marketing Ops, Analytics, Web, Sales, and external agency teams
* Possess some knowledge of best practices in event promotion, sales outreach (if applicable), marketing automation, demand generation, and rules-based lead nurturing
* Experience with managing pipeline generation, lead scoring, and managing integrated campaigns from concept to ROI analysis
* You are relentlessly data driven; Able to focus on funnel optimization and optimization of the sales and marketing process
* You have a competitive spirit with a strong bias for action for constant rapid testing, learning and iterating and have proven examples of how you have used this to deliver meaningful results
* You are a self-starter and thrive when building something new, including initiating and leading efforts, projects and programs
* You are extremely organized, dependable and a stickler for the details
* You are flexible and adaptive to change with the ability to multitask in a fast-paced environment
* You have prior software industry experience with B2B marketing; Experience with SaaS based marketing solutions a plus

The pay range is the lowest to highest compensation we reasonably in good faith believe we would pay at posting for this role. We may ultimately pay more or less than this range. Employee pay is based on factors like relevant education, qualifications, certifications, experience, skills, seniority, location, performance, union contract and business needs. This range may be modified in the future.

We offer comprehensive benefits including medical/dental/vision insurance, HSA, FSA, 401(k), and life, disability & ADD insurance to eligible employees. Salaried personnel receive paid time off. Hourly employees are not eligible for paid time off unless required by law. Hourly employees on a Service Contract Act project are eligible for paid sick leave.

Note: Pay is not considered compensation until it is earned, vested and determinable. The amount and availability of any compensation remains in Kforce's sole discretion unless and until paid and may be modified in its discretion consistent with the law.

This job is not eligible for bonuses, incentives or commissions.

Kforce is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status.

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