The Coca-Cola Company
The Coca-Cola Company

Director, Global Integrated Creative & IMX Research Protocols and Intelligence

Atlanta, GA, US • Posted 1 hour ago • Updated 1 hour ago
Full Time
On-site
Company Branding Image
Fitment

Dice Job Match Score™

🔢 Crunching numbers...

Job Details

Skills

  • Innovation
  • Decision-making
  • Integrated Marketing
  • Market Research
  • Process Improvement
  • Data Integration
  • Dashboard
  • Optimization
  • Competitor Analysis
  • Testing
  • Messaging
  • Investments
  • Knowledge Sharing
  • Network
  • Fluency
  • Advanced Analytics
  • Marketing
  • Media
  • Management
  • Data Management
  • Analytics
  • Advertising
  • Brand
  • Product Management
  • Research
  • Artificial Intelligence
  • Reporting
  • Visualization
  • MBA
  • Collaboration
  • Retail

Summary

The Coca-Cola Company is a global leader in the beverage industry, operating in over 200 countries and combining the power of scale with deep local knowledge to drive sustainable growth. As part of our commitment to innovation and data-driven decision-making, the Global Digital Network organization serves as a key growth driver, delivering enterprise-wide digitized solutions.

This role is part of the Enterprise Intelligence team within the Global Digital Network organization. As Director, Global Integrated Creative & IMX Research Protocols and Intelligence, you will lead priority global research, data and analytics to develop and deliver next-generation creative and integrated marketing intelligence solutions that enable distinctive, competitively advantaged integrated creative and consumer communications campaigns across all owned, earned, shared and paid touchpoints. You will work across market research, insights, category, end-to-end connections, sports and entertainment and advertising disciplines to build and implement holistic research tracking, diagnostics, reporting and intelligence for creative advertising, consumer experiences, and brand campaigns.

Key Responsibilities

Creative and Communications Intelligence Creation and Delivery
  • Develop and deliver research, data, and analytics solutions that support brand campaign diagnostics, creative testing, and consumer communications measurement.
  • Create and maintain communications performance reports, identifying trends, insights, and actionable recommendations.
  • Collaborate with marketing teams to translate data into meaningful intelligence and insights that drive creative and communications effectiveness.
  • Present research findings and analytics outcomes to network partners, ensuring alignment with business goals and marketing strategies.
  • Partner with the Enterprise Intelligence team to integrate insights into brand strategies and identify opportunities for scaled productization and process improvements.

Communications Research and Data Integration
  • Assess, acquire, and manage communications-related data sources from diverse platforms to streamline and drive actionable, data-informed business decisions.
  • Develop and manage reporting systems and dashboards to diagnose performance and identify opportunities for optimization.
  • Leverage automation, AI, and advanced analytics tools to enhance the efficiency and effectiveness of communications intelligence systems.

Support Creative and Communications Optimization
  • Embed creative and communications trends, consumer insights, and competitive analysis into research and analytics deliverables.
  • Support the development and execution of creative testing and campaign diagnostics to optimize brand messaging and media investments.

Cross-Functional Collaboration
  • Work closely with Human Insights, Marketing Performance, IMX, Sports and Entertainment, Connections, and Categories across Global and OU Marketing associates to align communications intelligence deliverables with business objectives.
  • Contribute to the development of creative and communications enterprise intelligence protocols and knowledge sharing within the communications intelligence community and cross-network for greater data fluency and intelligence utilization.
  • Actively participate in the creative and communications intelligence community of practice, sharing insights and best practices to foster engagement and growth.

Qualifications & Requirements

Functional Skills
  • Communications Intelligence Expertise:Experience in developing and managing protocols and diagnostics for creative communications, consumer experiences, and brand campaigns.
  • Data Storytelling:Ability to communicate complex information and implications through clear, compelling narratives.
  • Advanced Analytics:Proficiency in AI, automation, and advanced analytics to enhance communications intelligence systems.
  • Research and Data Management:Experience in managing research protocols, data sources, and reporting systems to drive actionable insights.
  • Cross-Functional Collaboration:Strong ability to work with cross-functional teams across marketing, media, consumer research, and analytics disciplines.
  • Quantitative Skills:Ability to analyze data to identify patterns, opportunities, and gaps, integrating insights across disparate data sources.

Experience
  • Minimum of 8+ years of work experience in marketing, connections and media, consumer research, analytics, or related disciplines.
  • Experience in a global role is preferred.
  • Agency experience is preferred.
  • Prior experience in two or more of the following areas:
    • Managing/fielding consumer research
    • Data management
    • Analytics and reporting for driving business decisions
    • Advertising and connections operations, planning, or analysis
    • Brand/product management
  • Experience using modern tech research methods and AI enabled data reporting/visualization tools.

Education
  • Bachelor's degree required; MBA or advanced degree preferred.

What We Can Do for You
  • Iconic Brands:Work with globally recognized brands like Coca-Cola, Sprite, and Fanta.
  • Diverse Customers:Collaborate with a wide range of customers, from retail to entertainment.
  • Growth Culture:Be part of an inclusive culture that values curiosity, empowerment, and continuous learning.
Employers have access to artificial intelligence language tools (“AI”) that help generate and enhance job descriptions and AI may have been used to create this description. The position description has been reviewed for accuracy and Dice believes it to correctly reflect the job opportunity.
  • Dice Id: coke
  • Position Id: R-145947
  • Posted 1 hour ago

Company Info

About The Coca-Cola Company

On May 8, 1886, Dr. John Pemberton brought his perfected syrup to Jacobs' Pharmacy in downtown Atlanta, where the first glass of Coca‑Cola was poured. In its first year, about nine Coca-Cola drinks were served per day.

Today, The Coca-Cola Company, with numerous brands sold across more than 200 countries and territories, serves 2.2 billion drinks per day. We own 32 billion-dollar brands across several beverage categories worldwide. Our global portfolio of beverage brands includes the following:

• Sparkling Soft Drinks: Coca-Cola, Diet Coke/Coca-Cola Light, Coca-Cola Zero Sugar, Fanta, Fresca, Schweppes (owned by The Coca-Cola Company in certain countries other than the United States), Sprite and Thums Up
• Water, Sports, Coffee and Tea: Aquarius, Ayataka, BODYARMOR, Ciel, Costa, Crystal, Dasani, Fuze Tea, Georgia, glacéau smartwater, glacéau vitaminwater, Gold Peak, I LOHAS, Powerade and Topo Chico
• Juice, Value-Added Dairy and Plant-Based Beverages: Core Power, Del Valle, fairlife, innocent, Maaza, Minute Maid, Minute Maid Pulpy, Santa Clara and Simply

Our strong and stable bottling and distribution system helps us capture growth by manufacturing, distributing and selling existing, enhanced and new innovative products to consumers throughout the world.

Go to company profile
Create job alert
Set job alertNever miss an opportunity! Create an alert based on the job you applied for.

Similar Jobs

Senior Manager, Global Marketing & C&CL Consumption & Purchase Analytics Intelligence Services

Atlanta, Georgia

•

Today

Full-time

Director, Connections & Media

Atlanta, Georgia

•

Today

Full-time

Director, Connections & Media

Atlanta, Georgia

•

Today

Full-time

Senior Manager, Technical Consumer Data Research (Nutrition)

Atlanta, Georgia

•

Today

Full-time

Search all similar jobs
More jobs at The Coca-Cola Company in Atlanta, GA