Marketing Analyst

Description

We are looking for a Marketing Analyst to support data-driven marketing decisions for a retail organization in Bloomington, Minnesota. This Long-term Contract position is ideal for someone who can turn complex performance data into clear business insights and communicate findings effectively to leadership. The role will focus on evaluating marketing results across digital channels, improving reporting consistency, and helping shape a more unified analytics approach across platforms.

Responsibilities:
Analyze marketing and campaign performance data to identify trends, opportunities, and areas for improvement across digital channels.
Build and maintain reporting dashboards that translate complex metrics into clear, actionable updates for business stakeholders and leadership teams.
Use tools such as Google Analytics, Adobe Analytics, and advertising platform data to measure engagement, conversion, and return on marketing investment.
Partner with cross-functional teams to consolidate insights from multiple data sources and support a more standardized analytics environment.
Present findings, recommendations, and performance summaries in a concise and visually effective manner to decision-makers.
Evaluate web traffic, customer behavior, and campaign results to guide optimization strategies and improve overall marketing effectiveness.
Support the development of a go-forward reporting framework that helps establish a primary source for marketing performance insights.

Requirements

Strong detail-oriented experience in marketing analytics with the ability to interpret data and connect insights to business performance.
Hands-on expertise with Google Analytics, Adobe Analytics, and Google AdWords or similar paid media reporting platforms.
Experience working with CRM marketing data and combining information from multiple systems for analysis and reporting.
Proficiency in business intelligence and visualization tools such as Microsoft Power BI, Tableau, or Looker.
Ability to work with web metrics, digital performance indicators, and campaign measurement methodologies.
Strong presentation skills with experience communicating analytical findings to leadership audiences.
Demonstrated ability to organize data from different platforms and contribute to a more unified reporting approach.

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