The Coca-Cola Company
The Coca-Cola Company

Senior Director, Global Category & Innovation Marketing Intelligence Services

Atlanta, GA, US • Posted 5 hours ago • Updated 5 hours ago
Full Time
On-site
Company Branding Image
Fitment

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Job Details

Skills

  • Marketing Intelligence
  • Music
  • Sustainability
  • Strategic Leadership
  • Business Planning
  • Marketing
  • Brand
  • Research
  • Decision-making
  • Analytics
  • FOCUS
  • Macros
  • Leadership
  • Business Intelligence
  • Microsoft Power BI
  • Leadership Development
  • Innovation
  • LinkedIn
  • Management

Summary

We always start with empathizing with people - showing passion for consumers and their lives. We focus on persistent multi-year brand platforms and create human-centric engagement through experiences leveraging passion points (music, gaming, sports), occasions & rituals (uplifting breaks, meals), iconicity and sustainability.This role is a strategic leadership position aimed at identifying growth areas for our key global customer. We are looking for a candidate who is an expert in gathering research and insights to support data-driven decision-making.

What You'll Do for Us:
  • Serve as the Insights SME and Hub, stewarding actionable insights, understanding and utilizing insights resources, developing primary research, and leading Business Performance & Insights Sharing.
  • Lead Insights and Situation Assessment for Operating Unit planning, contributing to the development of Annual Business Planning (ABP) and Long-Range Planning (LRP), and advise senior leadership.
  • Lead the creation and execution of custom research driven by strategic customer needs.
  • Serve as resident Futurist and support the team in working with a Futures Thinking mindset.
  • Maintain and improve business intelligence tools to democratize data access across the division.
  • Contribute to custom analyses using internal and syndicated sources to provide insights and fact-based points of view on key business and strategic issues.

Qualifications & Requirements:
  • Bachelor's degree in Marketing, Business or related field, Masters preferred.
  • 7+ years of experience in strategy, insights, brand, customer, business intelligence, and/or guest research. Experience in data-driven decision making and analytics.
  • Strong business and consumer insights: Ability to identify a consumer or customer problem worth solving or an opportunity worth investing in.
  • Excellent design solutions: Ability to recommend strategic focus areas to address business problems and opportunities, in alignment with strategic priorities.
  • Proficient in horizon scanning: Continuously monitors business and macro environments for impact to strategy.
  • Exceptional data-driven storytelling: Ability to consolidate data, analyze for insight, and translate into a clear and compelling story.
  • Strategic priority management: Ability to utilize both external and internal learning to adapt existing solutions to address emerging business opportunities.
  • System leadership and alignment: Ability to develop explicit plans to ensure profitability at scale by prioritizing shared value and aligned interests with System partners.
  • Proficiency in maintaining and enhancing business intelligence tools in PowerBI.
  • Ability to learn and effectively use data platforms (e.g., CCV Harmoni) to obtain and analyze relevant information.

What We Can Do For You:
  • Career Development: The Coca-Cola Company offers a wide range of resources and programs to support your career development, including global learning programs and leadership development programs.
  • Innovation & Technology: The ability to work with an award-winning team that is on the cutting edge of innovation.
  • Learning Culture:Access to resources such as LinkedIn Learning and management programs that give you the resources to continually develop your skills and knowledge.
Employers have access to artificial intelligence language tools (“AI”) that help generate and enhance job descriptions and AI may have been used to create this description. The position description has been reviewed for accuracy and Dice believes it to correctly reflect the job opportunity.
  • Dice Id: coke
  • Position Id: R-146512
  • Posted 5 hours ago

Company Info

About The Coca-Cola Company

On May 8, 1886, Dr. John Pemberton brought his perfected syrup to Jacobs' Pharmacy in downtown Atlanta, where the first glass of Coca‑Cola was poured. In its first year, about nine Coca-Cola drinks were served per day.

Today, The Coca-Cola Company, with numerous brands sold across more than 200 countries and territories, serves 2.2 billion drinks per day. We own 32 billion-dollar brands across several beverage categories worldwide. Our global portfolio of beverage brands includes the following:

• Sparkling Soft Drinks: Coca-Cola, Diet Coke/Coca-Cola Light, Coca-Cola Zero Sugar, Fanta, Fresca, Schweppes (owned by The Coca-Cola Company in certain countries other than the United States), Sprite and Thums Up
• Water, Sports, Coffee and Tea: Aquarius, Ayataka, BODYARMOR, Ciel, Costa, Crystal, Dasani, Fuze Tea, Georgia, glacéau smartwater, glacéau vitaminwater, Gold Peak, I LOHAS, Powerade and Topo Chico
• Juice, Value-Added Dairy and Plant-Based Beverages: Core Power, Del Valle, fairlife, innocent, Maaza, Minute Maid, Minute Maid Pulpy, Santa Clara and Simply

Our strong and stable bottling and distribution system helps us capture growth by manufacturing, distributing and selling existing, enhanced and new innovative products to consumers throughout the world.

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