MarTech Integration Engineer (Braze)

Job  Responsibilities:

Braze Integration & Instrumentation:

• Lead hands-on Braze SDK integration for Windows, desktop, and web platforms, specifically optimized for pre-install distribution models.
• Instrument custom events, user attributes, and session tracking via the Braze SDK using well-defined event schemas.
• Utilize the Braze REST API for server-side event ingestion and sophisticated user profile management.
• Develop dynamic content using Liquid scripting, APIs, and webhooks to drive hyper-personalization.
• Establish robust monitoring, alerting, and reporting within Braze to track system health and business performance.

CRM Platform Orchestration:

• Architect and build multi-channel customer journeys using Braze Canvas, ensuring proper frequency capping, quiet hours, and audience filtering.
• Configure and execute A/B and multivariate tests to validate message performance and optimize engagement.
• Implement Braze Connected Content to pull real-time data from external APIs into message templates for dynamic user experiences.
• Manage audience segmentation logic to power personalized, automated messaging triggers.

Data Engineering & Pipeline Management:

• Develop and maintain data models and ingestion processes to ensure a "Single Source of Truth."
• Utilize SQL within Databricks to build user segment tables and event schemas.
• Manage Reverse-ETL workflows via Hightouch to sync audiences and attributes from the data warehouse into Braze.
• Solve complex Identity Resolution challenges, linking device-level and account-level IDs to unified user profiles.

Must-Have Technical Skills:

• Braze Expertise: Deep experience with SDK integration, REST APIs, Canvas, and Liquid.
• Data Stack: Proficiency in SQL and experience with Databricks (or similar warehouses) and Hightouch (or similar CDPs).
• Engineering Mindset: Ability to translate marketing briefs into technical event specs and data contracts.
• Omnichannel Experience: Proven track record in managing push, email, and in-app messaging at scale.

Nice-to-Have:

• Familiarity with Databricks Delta Lake, notebooks, and scheduled jobs for automation.
• Experience migrating between CRM platforms (e.g., MoEngage to Braze).
• Understanding of software deployment models, including OEM partnerships and update-based messaging.
• Knowledge of privacy and consent frameworks such as GDPR and CCPA.

Education: Bachelor''s or Master’s degree in Computer Science, Computer or Electrical Engineering, Mathematics, or a related field.

Note: GlobalLogic estimates the starting pay range for this role to be performed remotely, and the salary range will be $140,000/yr to $150,000/yr and reflects base salary only. This pay range is provided as a good-faith estimate, and the amount offered may be higher or lower. GlobalLogic takes many factors into consideration in making an offer, including candidate qualifications, work experience, operational needs, travel and onsite requirements, internal peer equity, prevailing wage, responsibilities, and other market and business considerations.