Senior Technical Business Analyst – MarTech, Braze & Snowflake

Location: Charlotte, North Carolina
Work Arrangement: Onsite
Employment Type: Contract – C2C
Rate: $70 per hour on C2C
Experience: 5+ years of relevant business and systems analysis experience

Job Overview

TechAGI Solutions is seeking an experienced Senior Technical Business Analyst with strong expertise in marketing technology, Braze, Snowflake, customer data, audience segmentation, and enterprise integrations.

The ideal candidate will serve as a bridge between marketing, business, data, and technology teams. This role requires the ability to translate campaign and customer-data requirements into clear technical specifications, analyze data flows, support platform integrations, and coordinate testing and implementation activities.

This is not a general Business Analyst position. Candidates must have hands-on experience supporting MarTech, CRM, customer-data, or digital-marketing platforms.

Key Responsibilities

• Partner with marketing, product, data, engineering, and business teams to gather and analyze requirements.

• Translate marketing and customer-engagement needs into technical requirements, user stories, process flows, and functional specifications.

• Support customer-data and campaign initiatives involving Braze, Snowflake, CRM, CDP, and paid-media platforms.

• Analyze customer profiles, audience segments, campaign eligibility, consent status, and activation requirements.

• Document data mappings, system integrations, business rules, transformation logic, and end-to-end data flows.

• Work with technical teams to support APIs, platform integrations, batch processes, and customer-data pipelines.

• Use SQL to perform data validation, investigate discrepancies, and support testing.

• Analyze audience counts, match rates, identity-resolution results, and campaign data quality.

• Coordinate system integration testing, user acceptance testing, defect management, and production validation.

• Develop user stories, acceptance criteria, business requirements documents, functional specifications, and process documentation.

• Support integrations with Google Ads, Meta Ads, and other marketing or audience-activation platforms.

• Ensure customer-data processes follow privacy, consent-management, and data-governance requirements.

• Facilitate requirement workshops, sprint ceremonies, stakeholder meetings, and solution-review sessions.

• Track requirements, decisions, dependencies, risks, and defects using JIRA and Confluence.

• Support production issues and collaborate with business and technical teams to identify appropriate solutions.

Required Qualifications

• 5+ years of experience as a Technical Business Analyst, Systems Analyst, MarTech Business Analyst, or similar role.

• Hands-on experience working with Braze or a comparable customer-engagement platform such as Salesforce Marketing Cloud or Iterable.

• Experience working with Snowflake, a Customer Data Platform, or an enterprise customer-data environment.

• Strong understanding of marketing technology, CRM, customer engagement, audience segmentation, and campaign activation.

• Experience documenting business requirements, functional requirements, system requirements, user stories, and acceptance criteria.

• Working knowledge of SQL for data analysis, validation, reconciliation, and troubleshooting.

• Experience documenting data mappings, data lineage, integration requirements, and system workflows.

• Understanding of REST APIs, file-based integrations, platform integrations, and data exchange processes.

• Experience supporting testing, UAT, defect management, and production validation.

• Experience with JIRA, Confluence, and Agile or Scrum delivery practices.

• Strong communication skills with the ability to explain technical requirements to business stakeholders.

• Ability to work onsite in Charlotte, North Carolina.

Preferred Qualifications

• Experience integrating Braze with Snowflake, CDPs, CRM platforms, or paid-media channels.

• Knowledge of Google Ads, Meta Ads, and audience-activation processes.

• Experience with identity resolution, audience match rates, customer-profile unification, and segmentation.

• Knowledge of customer-data privacy, consent management, and data-governance practices.

• Experience within retail, e-commerce, omnichannel, CRM, or loyalty-program environments.

• Familiarity with Fivetran, dbt, Airflow, or similar data-integration tools.

• Experience with Tableau, Looker, Power BI, or other reporting platforms.

• Braze certification or related MarTech certification.

Key Skills

Technical Business Analysis, Systems Analysis, MarTech, Braze, Snowflake, Customer Data Platform, CDP, SQL, Audience Segmentation, Customer Engagement, CRM, Data Mapping, Data Lineage, REST APIs, Platform Integrations, Google Ads, Meta Ads, UAT, JIRA, Confluence, Identity Resolution, Consent Management, Agile, Retail, Omnichannel, Loyalty Programs

Application

Qualified candidates should apply with an updated resume that clearly highlights:

• MarTech or customer-data project experience

• Hands-on experience with Braze or similar platforms

• Snowflake, CDP, and SQL experience

• Data mapping and integration responsibilities

• Current location and onsite availability in Charlotte