Digital Marketing Specialist

Description

We are looking for a Digital Marketing Specialist to join our team on a contract basis. In this role, you will focus on creating and implementing strategic paid media campaigns, while optimizing eCommerce performance. This position requires a data-driven approach to maximize budget efficiency and identify growth opportunities.

Responsibilities:
Develop and execute paid advertising campaigns across platforms such as Google Ads, Meta Business Suite, TikTok Ads, and Amazon Advertising.
Monitor and enhance performance metrics using tools like Google Analytics, Google Merchant Center, and Google Search Console.
Conduct comprehensive audits of current marketing campaigns and channels to identify areas for improvement.
Provide strategic recommendations for monthly budget allocation based on performance data and business objectives.
Leverage historical data to pinpoint opportunities for scaling campaigns and expanding reach.
Manage and optimize eCommerce platforms, including Shopify, to ensure seamless user experience and conversion rates.
Stay updated on industry trends and apply insights to improve campaign effectiveness.

Requirements

Proficiency in managing Google Ads, Facebook Ads, and TikTok Ads.
Strong understanding of digital marketing tools, including Google Analytics and Google Search Console.
Experience in running and optimizing eCommerce platforms like Shopify.
Demonstrated ability to conduct audits and provide actionable recommendations.
Skill in analyzing data to inform budget allocation and growth strategies.
Knowledge of Amazon Advertising and its performance metrics.
Previous experience in developing and managing email campaigns.
Ability to adapt quickly to emerging trends and tools in digital marketing.

Innovation starts with people.

Robert Half is the world's first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app and get 1-tap apply, notifications of AI-matched jobs, and much more.

All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.

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