Senior Lifecycle Marketing Manager

• Posted 17 days ago • Updated 9 hours ago
Full Time
On-site
$90000 - $130000/yr
Fitment

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Job Details

Skills

  • Budget
  • Leadership
  • Value Engineering
  • Electronic Commerce
  • KPI
  • Onboarding
  • Messaging
  • DTC
  • Brand
  • Economics
  • People Management
  • Mentorship
  • FOCUS
  • Customer Relationship Management (CRM)
  • A/B Testing
  • Testing
  • Shipping
  • Analytics
  • Collaboration
  • Marketing
  • Customer Support
  • Team Leadership
  • Reporting
  • Management
  • Insurance
  • Artificial Intelligence
  • Recruiting
  • SAP BASIS

Summary

We're hiring a Senior Retention Manager for a fast-growing Canadian DTC subscription brand in the consumer health & wellness category. The company has built a recognizable name in its space and is now scaling its post-purchase revenue engine. Stack leans Klaviyo and SMS automation, with subscription continuity and win-back flows as the levers that matter most.

This is a high-ownership role for someone who treats retention like a craft - part lifecycle marketer, part funnel builder, part data nerd. You'll inherit an existing system, consolidate retention work that's currently scattered across multiple internal owners, and have a runway to grow into a Chief Revenue Officer seat as the business scales. The founders know they're leaving money on the table on the post-purchase side and have given this role real budget, real authority, and direct access to leadership. If you've lived the DTC subscription playbook and want to plant your flag at a brand with serious momentum, this one's worth a look.
Required Skills & Experience
  • 5+ years in retention, lifecycle, CRM, or subscription growth roles at a DTC, e-commerce, or subscription business
  • Proven success growing recurring revenue and improving retention KPIs (repeat purchase rate, churn, LTV, renewal rate, cohort performance)
  • Hands-on experience building and optimizing lifecycle journeys across email, SMS, and CRM channels - onboarding, refill, renewal, education, and reactivation flows
  • Strong segmentation and personalization chops based on behaviour, product usage, and customer value
  • Experience building post-purchase funnels that drive second purchases, cross-sells, upsells, bundles, and reorder flows
  • Comfortable owning A/B testing frameworks across offers, timing, messaging, and funnel steps
Desired Skills & Experience
  • Experience at a subscription DTC brand (meal-kit, supplements, pet, beauty replenishment, wellness) - anywhere with renewal economics
  • Direct hands-on experience with Klaviyo
  • People management experience - direct reports, mentorship, or leading an email/CRM pod
  • Experience consolidating retention efforts that span multiple internal owners or channels
What You Will Be Doing
Channel & Focus Breakdown
  • 40% Email, SMS & CRM lifecycle journeys
  • 25% Post-purchase funnels, upsells & subscription continuity
  • 20% Segmentation, A/B testing & cohort analysis
  • 15% Win-back, reactivation & churn reduction
Daily Responsibilities
  • 50% Hands-on building, testing, and shipping (flows, segments, campaigns)
  • 25% Strategy, analytics, and reporting
  • 15% Cross-functional collaboration with marketing, product, ops, and customer support
  • 10% Team leadership and direct report management

The Offer
  • BonCommission eligible
You will receive the following benefits:
  • Medical, Dental, and Vision Insurance
  • Vacation Time

Current Vacancy: Yes
Use of AI in Hiring: Yes

Applicants must be currently authorized to work in the Canada on a full-time basis now and in the future.
Employers have access to artificial intelligence language tools (“AI”) that help generate and enhance job descriptions and AI may have been used to create this description. The position description has been reviewed for accuracy and Dice believes it to correctly reflect the job opportunity.
  • Dice Id: 10105282
  • Position Id: 874536
  • Posted 17 days ago
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