Product Marketing, Customer Reference

CoreWeave is The Essential Cloud for AI . Built for pioneers by pioneers, CoreWeave delivers a platform of technology, tools, and teams that enables innovators to build and scale AI with confidence. Trusted by leading AI labs, startups, and global enterprises, CoreWeave combines superior infrastructure performance with deep technical expertise to accelerate breakthroughs and turn compute into capability. Founded in 2017, CoreWeave became a publicly traded company (Nasdaq: CRWV) in March 2025. Learn more at

What You'll Do

We are seeking a leader of Customer Marketing and References to lead CoreWeave's global customer storytelling, advocacy, and proof programs. This role will own how we capture, elevate, and scale the stories of customers building the future of AI on CoreWeave.

You will collaborate across marketing, product, sales, and partnerships to build a high-impact engine for customer evidence -from case studies and videos to events and analyst engagement. This is a hands-on, strategic role that blends storytelling and operations: turning technical achievements into narratives that inspire, influence, and drive adoption.

As CoreWeave expands beyond GPU infrastructure to become the platform for generative AI, agentic systems, and open source workloads, you will build the frameworks, relationships, and programs that showcase customer success at every stage of growth.
About the Role
Customer References & Advocacy

• Build and lead CoreWeave's global customer reference program, developing scalable systems for identifying, recruiting, and activating customer advocates.
• Partner with Sales, Product, and Customer Success to identify "lighthouse" accounts and transform their success into public-facing proof.
• Develop compelling case studies, testimonials, video stories, and thought leadership content highlighting measurable business outcomes (e.g., speed, cost, performance, and innovation) in partnership with the Brand Marketing and Content teams.
• Create a reference library that supports sales, analyst relations, communications, and marketing with easily accessible, compliant customer stories.
• Drive customer participation in events, panels, podcasts, and media opportunities to amplify CoreWeave's leadership narrative.

Storytelling & Strategic Positioning

• Translate complex AI and cloud infrastructure solutions into clear, emotionally resonant stories that demonstrate real-world impact.
• Ensure storytelling consistency across all channels-press, analyst relations, brand campaigns, and sales enablement.
• Collaborate with the Brand, Content, and PR teams to craft messaging that reinforces CoreWeave's differentiation in performance, flexibility, and customer partnership.
• Leverage data and customer metrics to back every story with tangible ROI and outcomes.

Customer Insights & Feedback Loop

• Create mechanisms for gathering voice-of-customer (VoC) insights that inform product and marketing strategy.
• Establish quarterly feedback sessions and reporting with GTM, Product, and Engineering teams.
• Partner with Analyst Relations to highlight customer outcomes in industry evaluations and research reports, e.g., Gartner Peer Insights. Support evaluations such at Forrester Total Economic Impact studies with customer participation.

Program Development & Leadership

• Build the foundation for a future Customer Marketing function-establishing processes, governance, and scalable best practices in partnership with the Content and Brand teams in marketing.
• Mentor cross-functional partners on customer storytelling and advocacy best practices.
• Define success metrics for customer advocacy programs tied to pipeline influence, brand sentiment, and customer engagement.
• Report program impact to executive stakeholders with clear, data-driven insights.

Who You Are
Basic Qualifications

• 10+ years in customer marketing, advocacy, product marketing, or communications, ideally within cloud infrastructure, AI/ML, SaaS, or enterprise technology.
• Proven experience building and scaling customer reference or advocacy programs.
• Exceptional storytelling skills and ability to translate technical depth into accessible narratives.
• Experience collaborating with sales, product, and customer success teams to build customer trust and drive joint success.
• Strong project management skills and comfort managing multiple stories, campaigns, and stakeholder relationships simultaneously.

Preferred (but not required):

• Background in AI/ML, accelerated computing, or cloud infrastructure.
• Experience managing content creation (written, video, and live) across global customer programs.

Familiarity with advocacy platforms or reference management systems.

The base salary range for this role is $161,000 to $237,000. The starting salary will be determined based on job-related knowledge, skills, experience, and market location. We strive for both market alignment and internal equity when determining compensation. In addition to base salary, our total rewards package includes a discretionary bonus, equity awards, and a comprehensive benefits program (all based on eligibility).

What We Offer

The range we've posted represents the typical compensation range for this role. To determine actual compensation, we review the market rate for each candidate which can include a variety of factors. These include qualifications, experience, interview performance, and location.

In addition to a competitive salary, we offer a variety of benefits to support your needs, including:

• Medical, dental, and vision insurance - 100% paid for by CoreWeave
• Company-paid Life Insurance
• Voluntary supplemental life insurance
• Short and long-term disability insurance
• Flexible Spending Account
• Health Savings Account
• Tuition Reimbursement
• Ability to Participate in Employee Stock Purchase Program (ESPP)
• Mental Wellness Benefits through Spring Health
• Family-Forming support provided by Carrot
• Paid Parental Leave
• Flexible, full-service childcare support with Kinside
• 401(k) with a generous employer match
• Flexible PTO
• Catered lunch each day in our office and data center locations
• A casual work environment
• A work culture focused on innovative disruption

Our Workplace

While we prioritize a hybrid work environment, remote work may be considered for candidates located more than 30 miles from an office, based on role requirements for specialized skill sets. New hires will be invited to attend onboarding at one of our hubs within their first month. Teams also gather quarterly to support collaboration

California Consumer Privacy Act - California applicants only

CoreWeave is an equal opportunity employer, committed to fostering an inclusive and supportive workplace. All qualified applicants and candidates will receive consideration for employment without regard to race, color, religion, sex, disability, age, sexual orientation, gender identity, national origin, veteran status, or genetic information.

As part of this commitment and consistent with the Americans with Disabilities Act (ADA), CoreWeave will ensure that qualified applicants and candidates with disabilities are provided reasonable accommodations for the hiring process, unless such accommodation would cause an undue hardship. If reasonable accommodation is needed, please contact:

Export Control Compliance

This position requires access to export controlled information. To conform to U.S. Government export regulations applicable to that information, applicant must either be (A) a U.S. person, defined as a (i) U.S. citizen or national, (ii) U.S. lawful permanent resident (), (iii) refugee under 8 U.S.C. 1157, or (iv) asylee under 8 U.S.C. 1158, (B) eligible to access the export controlled information without a required export authorization, or (C) eligible and reasonably likely to obtain the required export authorization from the applicable U.S. government agency. CoreWeave may, for legitimate business reasons, decline to pursue any export licensing process.