Onto Innovation is a leader in process control, combining global scale with an expanded portfolio of leading-edge technologies that include: 3D metrology spanning the chip from nanometer-scale transistors to micron-level die-interconnects; macro defect inspection of wafers and packages; metal interconnect composition; factory analytics; and lithography for advanced semiconductor packaging. Our breadth of offerings across the entire semiconductor value chain helps our customers solve their most difficult yield, device performance, quality, and reliability issues. Onto Innovation strives to optimize customers' critical path of progress by making them smarter, faster and more efficient.
Job Summary & Responsibilities Role Overview You will lead product marketing for Onto Innovation's 3Di and IR inspection solutions within the semiconductor process control space and be the voice of these flagship technologies. You'll create compelling positioning and go-to-market programs that underscore Onto's technical advantage and business impact for advanced packaging, HBM, hybrid bonding, logic, and memory fabs.
Why This Role Matters Onto's 3Di and IR inspection platforms-integrated into Onto's Dragonfly platform are reshaping process control in 3D packaging and hybrid bonding. These tools enable manufacturers to achieve unmatched precision in bump height control and detect sub-micron voids non-invasively. Your role ensures these innovations reach the right audiences with the right message, driving adoption cycles and elevating Onto's market leadership across inspection and metrology segments.
Key Responsibilities Market & Competitive Strategy - Map the competitive landscape and the positioning of 3Di and IR inspection systems across the entire semiconductor inspection and metrology markets.
- Quantify ROI for these technologies and tying into yield improvement for HBM, GPU, and hybrid-bonded logic/memory fabs.
Product Positioning & Messaging - Develop differentiation strategies to highlight the unique features of 3Di's for precision bump metrology and IR inspection for sub-micron embedded defect detection capability on Dragonfly platform.
- Craft sector-specific messaging for advanced packaging, wafer bumping, and hybrid bonding applications.
Go-to-Market Planning - Support launches of the technologies through webinars, technical briefs, sales training, and targeted campaigns.
- Enable field teams to articulate how precise bump metrology and sub-surface defect inspection adds yield trends and defect mapping value across various advanced packaging processes.
Sales Enablement & Field Support - Develop data-driven toolkits showcasing bump-height profile reproducibility and void detection sensitivity.
- Equip global sales with ROI-based calculators and use case playbooks
- Spearhead participation at SEMICON and Fab-focused panels where these technologies offer demonstrable competitive advantage.
Cross-functional Collaboration - Align closely with R&D & product management to feed market insights into future product development.
- Partner with marketing communications team to deliver thought leadership-e.g., application notes, data-driven proof-of-concept content.
Qualifications Technical Foundation - Minimum 5 years in semiconductor process control or advanced packaging inspection/metrology, especially with expertise in 3D bump measurement or hybrid bonding.
- Hands-on/marketing experience in laser triangulation, IR imaging, or metrology embedded in high-speed fab tools.
Deep Product Expertise - Familiarity with Onto Innovation's Dragonfly inspection platform, IR imaging, and associated software platforms (e.g., TrueADC, Discover , Discover AI/Defect) is preferred.
- Ability to translate system-level capabilities into fab-level business outcomes (yield, throughput, cost of ownership).
Go-To-Market Orientation - Proven success in developing product launch strategies, technical collateral, and enabling global field sales for complex semiconductor equipment.
- Excellent communicator with demonstrated proficiency in live demos, webinars, case study management, and conference presentations.
Analytical & Strategic Thinker - Strong command of market-sizing, competitive intelligence, and customer profiling.
- Aptitude for synthesizing technical specs into compelling product narratives and differentiators.
Collaborative & Results-Driven - Effective collaborator across functions such as Sales, R&D, Ops, and Customer Success.
- Goal and timeline focused-able to drive alignment, prioritize initiatives, and deliver high-impact results on schedule.
Why Join Onto Innovation?
At Onto Innovation, we believe your work should matter-and so should your well-being. That's why we offer competitive salaries and a comprehensive benefits package designed to support you and your family. From health, dental, and vision coverage to life and disability insurance, PTO, and a 401(k) with employer match, we've got you covered. You'll also enjoy access to our Employee Stock Purchase Program (ESPP), wellness initiatives, and cutting-edge tools-all within a collaborative, inclusive culture where your contributions are valued and recognized.
Compensation & Growth Base Salary Range:
$133,600.00 - $200,400.00, offered in good faith and based on experience, location, and qualifications.
- Additional Rewards: Annual bonus opportunities and potential long-term incentives tied to both company and individual success.
Empowering Every Voice to Shape the Future:
Onto Innovation is committed to creating a workplace where every qualified candidate has an equal opportunity to succeed. We evaluate applicants based on skills, experience, and potential - without regard to race, color, religion, gender, sexual orientation, national origin, age, disability, veteran status, or any other characteristic protected by law. We believe diversity of thought and background drives innovation and strengthens our team.
Important Note on Export Compliance
For certain positions requiring access to technical data, U.S. export licensing review may be necessary for applicants who are not U.S. Citizens, Permanent Residents, or other protected persons under 8 U.S.C. 1324b(a)(3).
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