The Coca-Cola Company
The Coca-Cola Company

Senior Director, RGM OBPPC Occasions

Atlanta, GA, US • Posted 4 hours ago • Updated 4 hours ago
Full Time
On-site
Company Branding Image
Fitment

Dice Job Match Score™

🔢 Crunching numbers...

Job Details

Skills

  • Reporting
  • Analytical Skill
  • Taxonomy
  • Roadmaps
  • Dynamics
  • Pricing
  • Promotions
  • Supply Chain Management
  • Strategy Development
  • Business Planning
  • Partnership
  • Collaboration
  • Presentations
  • Innovation
  • People Management
  • MBA
  • Revenue Growth
  • Category Management
  • Strategic Thinking
  • Mapping
  • Brand
  • Finance
  • Marketing
  • Electronic Commerce
  • Management
  • Communication
  • Analytics
  • Sales
  • Leadership
  • Change Management

Summary

The Senior Director I, RGM OBPPC Occasions will lead NAOU's total-portfolio occasion strategy, identifying the consumer and shopper occasions the portfolio should prioritize and translating those opportunities into clear implications for brands, packages, channels, assortment, and physical and digital commerce. Reporting to the Senior Director II, RGM OBPPC E-Commerce, the role will provide an integrated occasion lens that strengthens portfolio coherence across Sparkling Soft Drinks, Stills, and relevant hydration categories while enabling category and eCommerce OBPPC teams to build differentiated growth strategies. This requires a holistic business understanding, analytical mindset, cross-functional leadership, and strong influencing skills.

  • Establish and own the NAOU total-portfolio occasion framework and taxonomy across consumer and shopper need states, physical and digital channels, outlets, customers, and geographies.
  • Identify and prioritize the occasions NAOU should win, quantify opportunity pools, and define the role of categories, brands, packages, assortment, and channels within each priority occasion.
  • Develop a one- to three-year occasion roadmap that connects opportunity identification, consumer and shopper need states, channel and outlet dynamics, package roles, assortment implications, pilots, and learning priorities across the total portfolio.
  • Translate occasion opportunities into strategic implications and guardrails for category and eCommerce OBPPC teams. The role does not own individual category or trademark strategy, final package portfolio decisions, customer-specific pricing or promotions, trade investment, or customer and bottler execution.
  • Provide occasion insights, analytics, and opportunity mapping that create a clear view of growth opportunities, portfolio gaps, whitespace, and risks versus plan.
  • Partner with category OBPPC, eCommerce OBPPC, Marketing, Commercial, Supply Chain, RGM Execution, customers, and bottlers to design occasion-led pilots and ensure learning is captured and incorporated into scalable playbooks.
  • Identify cross-category, variety-pack, bundle, and physical-versus-digital commerce opportunities that can accelerate incremental growth against priority occasions.
  • Enable category OBPPC, RGM Execution, Commercial, customer, and bottler teams with occasion frameworks, insights, guardrails, and playbooks that can be translated into annual customer and system plans.
  • Lead the occasion-based strategy development and quantification of Sources of Growth across the total portfolio for incorporation into annual and multi-year business planning.

KEY SKILLS / CAPABILITIES

  • Strategic thinking - must be able to solve problems and turn insights into strategy and action plans
  • Strong partnership and collaboration - must be able to work across functions and the System
  • Solid presentation, influencing, and storytelling skills - presents ideas and drives initiatives with clear and concise reason and action plan
  • Capability building - we develop and build RGM talent within the RGM team and across the organization to bring in future talent

KEY KNOWLEDGE / EXPERIENCE

Mastery of (Required)
  • Analytics & Financials - ability to draw insights and actions from data
  • OBPPC Strategy - multi-year and in-year strategies to accelerate revenue, profit, and growth
  • Occasion, portfolio, and package strategy - understanding how consumer and shopper need states translate into brand, package, assortment, channel, and value implications.
  • Change Management - demonstrates innovation & creativity to develop novel business solutions; ability to influence/gain alignment across divergent perspectives.

Broad expertise in (Good to have)
  • Occasion opportunity mapping and growth-pool quantification
  • Consumer, shopper, occasion, and channel insights
  • People Management
  • Annual and multi-year portfolio planning
  • Knowledge of relevant consumer, shopper, household-panel, outlet, and commercial data systems

Education and Professional Experience:

  • Bachelor's Degree required; MBA or other Advanced Degree preferred
  • Approximately 8 or more years of relevant experience in Revenue Growth Management, OBPPC, portfolio strategy, category management, consumer or shopper insights, or commercial strategy required

Skills:

  • Occasion-led strategic thinking: Defines priority consumer and shopper occasions and translates need states into total-portfolio growth choices.
  • Opportunity mapping and quantification: Sizes occasion growth pools, identifies portfolio whitespace, and develops financially grounded Sources of Growth.
  • Consumer and shopper insight synthesis: Integrates consumer, shopper, household-panel, outlet, customer, and digital-commerce data into actionable occasion strategies.
  • OBPPC and portfolio architecture: Connects occasions to brand, package, assortment, channel, and value implications while maintaining clear category decision rights.
  • Analytics and financial acumen: Evaluates revenue, transactions, volume, mix, margin, incrementality, investment, and system value to support strategic recommendations.
  • Cross-functional and System leadership: Influences Marketing, Commercial, category OBPPC, eCommerce OBPPC, RGM Execution, customers, and bottlers without direct authority.
  • Executive communication and storytelling: Converts complex analytics into concise recommendations, decision materials, selling stories, and senior-leadership narratives.
  • Capability building and enablement: Develops frameworks, taxonomies, playbooks, pilots, and learning routines that enable consistent occasion-led planning across NAOU.
  • Test-and-learn leadership: Designs occasion-led pilots, defines success measures, captures learning, and scales proven solutions across physical and digital commerce.
  • Change management and ambiguity navigation: Builds alignment across divergent perspectives and advances new occasion-based ways of working in a complex matrixed system.
Employers have access to artificial intelligence language tools (“AI”) that help generate and enhance job descriptions and AI may have been used to create this description. The position description has been reviewed for accuracy and Dice believes it to correctly reflect the job opportunity.
  • Dice Id: coke
  • Position Id: R-148314
  • Posted 4 hours ago

Company Info

About The Coca-Cola Company

On May 8, 1886, Dr. John Pemberton brought his perfected syrup to Jacobs' Pharmacy in downtown Atlanta, where the first glass of Coca‑Cola was poured. In its first year, about nine Coca-Cola drinks were served per day.

Today, The Coca-Cola Company, with numerous brands sold across more than 200 countries and territories, serves 2.2 billion drinks per day. We own 32 billion-dollar brands across several beverage categories worldwide. Our global portfolio of beverage brands includes the following:

• Sparkling Soft Drinks: Coca-Cola, Diet Coke/Coca-Cola Light, Coca-Cola Zero Sugar, Fanta, Fresca, Schweppes (owned by The Coca-Cola Company in certain countries other than the United States), Sprite and Thums Up
• Water, Sports, Coffee and Tea: Aquarius, Ayataka, BODYARMOR, Ciel, Costa, Crystal, Dasani, Fuze Tea, Georgia, glacéau smartwater, glacéau vitaminwater, Gold Peak, I LOHAS, Powerade and Topo Chico
• Juice, Value-Added Dairy and Plant-Based Beverages: Core Power, Del Valle, fairlife, innocent, Maaza, Minute Maid, Minute Maid Pulpy, Santa Clara and Simply

Our strong and stable bottling and distribution system helps us capture growth by manufacturing, distributing and selling existing, enhanced and new innovative products to consumers throughout the world.

Go to company profile
Create job alert
Never miss an opportunity! Create an alert based on the job you applied for.
More jobs at The Coca-Cola Company in Atlanta, GA