Oracle Unity Functional Lead Consultant

Roles and Responsibilities: -

• Lead functional design and implementation of Oracle Unity CDP including data models, customer profiles, segmentation, and insights.
• Conduct requirement workshops with business stakeholders to understand customer data strategy, segmentation needs, and downstream activation use cases.
• Define and configure data sources, identity resolution rules, data enrichment logic, and profile unification.
• Build audiences, behavioural segments, predictive models, and orchestration flows using Unity capabilities.
• Integrate Unity with Oracle CX applications (Eloqua, Responsys, Oracle Sales, Service, and thirdparty systems).
• Collaborate with technical teams on data ingestion, event streaming, APIs, and CDP-to-CX activation workflows.
• Support testing cycles (UAT/SIT), training, documentation, and golive/hyper care activities.
• Ensure data governance, security, and compliance (PII, consent, privacy policies).
• Provide best practices on CDP usage, customer lifecycle journeys, and unified customer experience initiatives.

Required Qualifications:

• At least 7 years of IT experience.
• 6+ year s experience in CX, CRM, Martech, or Customer Data Platforms.
• Location for this position is San Ramon, CA. This position may require relocation and/or travel to client/project location.
• Hands-on experience with Oracle Unity CDP including data modelling, segmentation, identity resolution, and activation.
• Strong functional understanding of customer data processes, data quality, and customer lifecycle management.
• Experience working with Oracle CX applications: Eloqua, Responsys, CX Sales, Service Cloud, or similar Martech/CRM tools.
• Understanding of REST APIs, data ingestion strategies, CDP integrations, and event data.
• Strong documentation, workshop facilitation, and stakeholder management skills.
• Strong communication and presentation skills.

Preferred Qualifications:

• It is preferred that candidate has previously worked in high tech manufacturing companies and has exposure to business flows of such organizations.
• Person is conversant with Oracle R12 EBS applications and/or any other ERP system as well.