Business Analyst – MS D365 Marketing
The Senior Business Analyst for Dynamics 365 Marketing acts as the strategic bridge between business stakeholders, marketing teams, and technical implementation teams. This role drives requirements, solution design, process optimization, and adoption of Dynamics 365 Marketing (Customer Insights – Journeys), ensuring the platform delivers measurable business outcomes across campaigns, segmentation, lead management, and customer engagement.
Key Responsibilities
· Lead discovery sessions and translate marketing needs into clear requirements and user stories
· Define customer journeys, segmentation logic, consent management, and campaign workflows
· Collaborate with architects to design scalable D365 Marketing solutions
· Support data modeling, integrations, and compliance (GDPR, CAN‑SPAM, etc.)
· Drive UAT, quality validation, and end‑to‑end journey testing
· Deliver training, documentation, and change‑management support
· Monitor performance and recommend optimization opportunities
Required Skills & Experience
· Strong hands‑on experience with Dynamics 365 Marketing / Customer Insights – Journeys
· Expertise in customer journeys, segmentation, triggers, lead management, and automation
· Solid understanding of Dataverse, Power Platform, and marketing data models
· Proven ability to gather requirements, map processes, and manage stakeholders
· Experience in digital marketing, CRM, or MarTech environments
Preferred Qualifications
· Experience in regulated industries (Financial Services, Healthcare, Pharma)
· Knowledge of D365 Sales, Customer Insights – Data, or Power Automate
· Relevant Microsoft certification
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