About us Coalition is the world's first Active Insurance provider designed to help prevent digital risk before it strikes. Founded in 2017, Coalition combines comprehensive insurance coverage and innovative cybersecurity tools to help businesses manage and mitigate potential cyberattacks.
Opportunities to make an impact with bold thinking are real-and happening daily at Coalition.
About the Role In late 2025 Coalition acquired Wirespeed, an exciting security startup building the next generation of Automated Detection & Response - and we're now investing in the go-to-market motion to grow it. Our GTM motion for Wirespeed will focus on reaching new enterprise customers in partnership with key VAR's and expanding the number MSP's using Wirespeed to support small and medium-sized businesses. The security marketing efforts will focus on building Wirespeed brand awareness with MSP's and enterprise security buyers, partnering with sales to identify key accounts, and accelerating consideration/close with a mix marketing tactics.
As Director of Integrated Security Campaigns, you will own the inbound pipeline engine for the Wirespeed business. That means setting the campaigns strategy, running the digital channels, managing agency partners, and building the measurement infrastructure that turns security audience interest into qualified pipeline. You'll operate as the connective tissue between security leadership, PMM, sales, and agency - designing and executing programs for two distinct audiences: MSP channel partners and enterprise security buyers.
This is an execution-focused role, not a strategy-only position. You will build, launch, measure, and optimize - daily. The right person leads from the front, is energized by building something from the ground up, and can hold strategic thinking and hands-on execution at the same time. You'll play a shaping awareness and demand for Wirespeed, in addition to broader awareness of Automated Detection & Response, helping shift how the market thinks about the evolution of threat management.
Responsibilities - Develop and lead integrated campaign strategies for enterprise security buyers and MSP channel partners built in close alignment with product marketing, content, and sales.
- Own the security audience marketing journey end-to-end and build the campaign calendar that moves buyers from awareness to pipeline through a mix of digital, outbound, and in-person touches.
- Own and build paid digital strategy that can drive brand awareness and lead to demand creation. Partner with internal and agency stakeholders to drive SEM, display, paid social, content syndication, and emerging placements like podcast sponsorships.
- Design and execute a field events strategy with field events contractor support alongside sales, focused on MSP partners and enterprise buyers.
- Balance performance marketing and brand awareness investment to maximize immediate impact and long-term reach, rightsizing spend against targets
- Partner with analytics and RevOps to build campaign dashboards that provide real-time visibility into channel performance, pipeline attribution, and progress against goals; serve as the primary accountable voice to security leadership on performance and strategy
- Play an active shaping role in Automated Detection & Response brand awareness campaigns in partnership with PMM and Brand
- Fold experimentation into everything - systematically testing messaging, creative, and channel mix to build audience insights the whole team can leverage
Experience - 8-10+ years in demand generation, integrated campaigns, digital marketing, ABM, or field marketing with demonstrated success at a growing company marketing to a technical or security audience
- Proven ownership of pipeline targets with a regular reporting cadence; fluency in pipeline attribution, CAC, MQL/SQL/opportunity conversion, and pipeline-to-spend
- Hands-on expertise across paid digital channels: SEM, display, paid social, content syndication, and a track record of experimenting with emerging placements
- Experience with both direct and channel/MSP go-to-market motions, with a clear understanding of how to design campaigns that serve each distinctly
- Comfortable building campaign infrastructure and reporting from scratch in partnership with RevOps and analytics teams
- AI-first working mindset with familiarity in AEO and AI search discoverability as an emerging demand capture channel
- Strong cross-functional instincts - able to earn alignment across security leadership, PMM, sales, and agency partners in a fast-moving, ambiguous environment
Compensation Our compensation reflects the cost of labor across several US geographic markets. The US base salary for this position ranges from $200,000/year in our lowest geographic market up to $250,000/year in our highest geographic market. Consistent with applicable laws, an employee's pay within this range is based on a number of factors, which include but are not limited to relevant education, skills, job-related knowledge, qualifications, work experience, credentials, and/or geographic location. Your recruiter can share more on target salary for your location during the interview process. Coalition, Inc. reserves the right to modify this range as needed.
Perks - 100% medical, dental and vision coverage
- Flexible PTO policy
- Annual home office stipend and WeWork access
- Mental & physical health wellness programs (One Medical, Headspace, Wellhub, and more)!
- Competitive compensation and opportunity for advancement
Why Coalition? Work at Coalition is centered on the joint mission to Protect the Unprotected. We have built a remote-first, highly inclusive culture that welcomes people from diverse backgrounds. We trust each other to take responsibility, share ownership of outcomes, and put in the work together to protect businesses from digital risk. Coalition's exceptional growth stems from its ability to address real-world problems for organizations of all sizes while remaining true to our founding values of character, humility, responsibility, purpose, authenticity, and inclusion.
We're always looking for collaborative, inquisitive individuals to join #OurCoalition.
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Privacy Notice Coalition is committed to protecting your privacy and handling your personal information responsibly. We collect, use, and store personal information as necessary for the recruitment process and in compliance with applicable privacy laws and regulations in all regions where we operate. We want you to understand what personal information we collect, how we use it, and your rights regarding access, correction, and deletion of your data where applicable. Information submitted, collected, and processed as part of your application is subject to Coalition's Privacy Policy. For further details, please review our full Privacy Policy or contact us with any questions regarding how your information is handled.
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Safe Hiring Notice All legitimate communication from Coalition comes from @coalitioninc.com emails, and open roles are listed only on our Careers page. We never ask for payment, banking details, or personal identification before an offer is accepted through our secure systems. If you believe you've been a victim of fraudulent recruiting, follow guidance from the Federal Trade Commission (FTC).
Anti-Discrimination Notice Coalition is proud to be an Equal Opportunity employer. Our policy is to provide equal employment opportunities to all individuals, without discrimination or harassment on the basis of any characteristic protected by applicable laws in each country where we operate. This commitment includes, but is not limited to, ensuring equal treatment in recruitment, selection, training, promotion, transfer, compensation, and all other aspects of employment. Coalition does not tolerate discrimination or harassment of any kind, and we are dedicated to fostering an inclusive and supportive workplace.
Accommodations Coalition is committed to providing reasonable accommodations to qualified individuals with disabilities, including applicants and employees, in accordance with applicable laws and regulations in each country where we operate. Our policy is to support equal opportunity in the hiring process by considering qualified applicants regardless of disability or other protected characteristics, unless providing accommodation would impose an undue hardship or disproportionate burden. If you require accommodation to complete an application, interview, pre-employment testing, or participate in the selection process, please contact us at We also consider all qualified applicants, including those with criminal histories, in line with applicable laws and regulations in each jurisdiction.
To all recruitment agencies: Coalition does not accept unsolicited agency resumes. Do not forward resumes to our email alias, employees, or other physical or virtual organization locations. Coalition is not responsible for any fees related to unsolicited resumes.
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