Senior SEO Manager

RESPONSIBILITIES:
Kforce has a client in search of a Senior SEO Manager in Houston, TX. You will be responsible for overseeing organic traffic growth and drive measurable impact for our client's immediate -at- need and pre-planning lead demand generation.

Key Tasks:
* Establish SEO governance - the framework of standards, processes, and accountability that ensures consistent optimization practices, protects site health, and maintains SEO quality across all locations
* Develop and maintain SEO dashboards and KPIs using GA4, GSC, etc. and source new analytics tools as needed
* Define and evolve SEO KPIs to measure success across organic visibility, engagement, and lead generation
* Translate performance data into actionable insights and recommendations
* Present SEO performance and strategy updates to Marketing and Executive leadership
* Oversee on-page SEO and content improvement initiatives led by the SEO Manager
* Guide keyword targeting, metadata strategy, and content quality enhancements for location, obituary, and educational pages
* Partner with Content and UX teams to ensure content aligns with user intent and supports conversion
* Define strategy for improving local map pack visibility and keyword performance across 2,000+ locations
* Ensure NAP consistency, schema accuracy, and high-quality local landing pages
* Oversee site infrastructure optimization, Core Web Vitals, and structured data implementation
* Partner with IT and Technical SEO to ensure crawlability, indexation, and site performance are continuously improved
* Maintain SEO governance documentation and technical audit tracking
* Manage multilingual SEO and international page translation workflows - ensuring metadata, hreflang, and translated content are properly configured and indexed across all languages
* Manage SEO tool stack and vendor partnerships
* Evaluate new tools, manage contracts, and ensure effective vendor governance
* Standardize SEO processes and reporting across teams

REQUIREMENTS:
* 7+ years of SEO experience with multi-language, multi-location website(s) with experience managing teams
* Experience working with large-scale website(s) with at least 1M+ URLs
* Proven track record driving measurable SEO growth for multi-location or enterprise-scale websites
* Expertise in international SEO and translated content management (hreflang, canonical structure, metadata translation)
* Strong understanding of technical SEO, local SEO, and content optimization best practices
* Proficiency with tools such as GSC, GA4, Screaming Frog, and SEMrush
* Excellent communication skills, with the ability to translate SEO insights into business outcomes
* Experience working cross-functionally with developers, content creators, and executives

The pay range is the lowest to highest compensation we reasonably in good faith believe we would pay at posting for this role. We may ultimately pay more or less than this range. Employee pay is based on factors like relevant education, qualifications, certifications, experience, skills, seniority, location, performance, union contract and business needs. This range may be modified in the future.

We offer comprehensive benefits including medical/dental/vision insurance, HSA, FSA, 401(k), and life, disability & ADD insurance to eligible employees. Salaried personnel receive paid time off. Hourly employees are not eligible for paid time off unless required by law. Hourly employees on a Service Contract Act project are eligible for paid sick leave.

Note: Pay is not considered compensation until it is earned, vested and determinable. The amount and availability of any compensation remains in Kforce's sole discretion unless and until paid and may be modified in its discretion consistent with the law.

This job is not eligible for bonuses, incentives or commissions.

Kforce is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status.

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