Job Title: Senior Manager, Content Marketing Strategy - Media Exchange Duration: 6+ months of Contract Location: Hybrid model with 2 onsite days/week at one of these locations: Wellesley, MA - *Preferable* Boston, MA Woonsocket, RI New York / Soho area, NY Chicago, IL
Position Summary:
We are looking for a Senior Manager, Content Marketing Strategy to lead the content engine for Media Exchange, the retail media network
You ll develop and execute a differentiated content strategy that strengthens the Media Exchange brand, establishes our point of view in retail media, and drives meaningful engagement with advertisers, agencies and industry audiences.
You ll be the editorial lead for Media Exchange s owned channels including LinkedIn, the Media Exchange website and newsletter and will extend that storytelling through earned and paid media. You ll translate business priorities, consumer and shopper insights, product innovation, industry trends and Media Exchange expertise into compelling content that makes complex ideas accessible and gives our audiences a reason to engage.
This is a hands-on role. We re looking for a strong content strategist and storyteller who can both set the strategy and create the work someone who understands the retail media landscape, can develop a sharp point of view, and knows how to turn that POV into content that earns attention.
You ll partner closely with the brand and marketing team to create an integrated external marketing engine across content, industry moments, events, thought leadership and earned media. You ll also work across Media Exchange and external agency partners to bring the brand to life consistently and effectively.
What You ll Do
Develop and own the overarching Media Exchange content marketing strategy across owned, earned and paid channels, with primary ownership of the owned content ecosystem.
Establish Media Exchange content pillars, editorial POV and messaging framework, ensuring content consistently reinforces our differentiated position in the retail media marketplace.
Build and manage an integrated annual and quarterly content calendar that connects business priorities, product launches, consumer insights, industry trends, tentpole moments and events.
Identify opportunities to turn Media Exchange data, insights, innovation, partnerships and client stories into compelling content and thought leadership.
Develop an editorial approach that balances timely industry commentary with evergreen content that builds Media Exchange brand over time.
Partner with PR and communications teams to identify and develop earned media opportunities, including contributed content, executive POVs, interviews, industry commentary and announcements.
Establish clear processes for content intake, prioritization, development, approvals and publication across a complex, matrixed organization.
Manage external agencies and partners when needed, providing clear strategic direction, briefs and feedback.
Establish KPIs for Media Exchange content across owned, earned and paid channels and use performance data to continuously improve the strategy.
Track competitive and industry trends to identify content whitespace and opportunities for CMX to lead the conversation.
Translate channel and audience performance into actionable recommendations for CMX leadership.
Required Qualifications
5-7 years of experience in content marketing, brand marketing, communications, editorial strategy or a related field, preferably within B2B, advertising, media, technology, commerce or retail.
Demonstrated experience owning a content strategy and editorial calendar across multiple channels.
Strong understanding of the retail media, commerce media, digital advertising or adtech landscape and the ability to independently develop credible content and POVs on industry topics.
Exceptional writing, editing and storytelling skills, with the ability to make complex business, technology and media concepts engaging and accessible.
Preferred Qualifications
2+ years of experience in retail media, commerce media, adtech, digital media, an agency or related B2B marketing environment.
Experience developing thought leadership and earned media programs.
Experience partnering with PR/communications teams and/or external agencies.
Experience with product marketing or marketing for a digital media platform.
Experience managing executive social media or executive thought leadership.
Experience with website redesigns or evolving website content strategy.
Familiarity with marketing and analytics platforms such as LinkedIn, Marketo and Adobe Analytics.
Education
Bachelor s degree required
(Preferred in Business, Marketing, Strategic Communications, or related field)
What days & hours: Mon-Fri 8:30-5
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