Sr. Technical Business Analyst

Job Title: Technical Business Analyst Salesforce
Client: Georgia Institute of Technology
Location: Atlanta, Georgia Hybrid (Local Candidates Only)
Interview Mode: Web Cam or In Person
Start Date: April 06, 2026
End Date: September 30, 2026 (Possible Extension)

Job Overview

Georgia Institute of Technology is seeking an experienced Technical Business Analyst with strong expertise in Salesforce Lightning Experience and Salesforce Marketing Cloud. The selected candidate will serve as a subject matter expert and primary troubleshooting resource for Salesforce-related issues while supporting system enhancements, integrations, and user adoption.

This role requires a blend of business analysis, Salesforce administration, data analysis, and stakeholder collaboration to support the institution's digital communication and CRM initiatives. The analyst will work closely with both technical teams and business stakeholders to translate requirements into scalable Salesforce and Marketing Cloud solutions.

Key Responsibilities

Salesforce Support & Troubleshooting

• Provide ongoing support for Salesforce users, resolving complex system issues and improving platform functionality.

• Serve as the subject matter expert for Salesforce Lightning Experience and Marketing Cloud.

Reporting & Analytics

• Develop advanced Salesforce reports and dashboards using cross filters and custom report types.

• Support data-driven decision making through improved reporting capabilities.

Marketing Cloud Development

• Build and optimize Marketing Cloud solutions including Cloud Pages for digital communications and data capture workflows.

• Maintain and enhance automated marketing processes.

Business Analysis & Collaboration

• Work closely with Marketing, Advising, and Digital Communications teams to gather requirements and translate business needs into scalable Salesforce solutions.

• Facilitate communication between technical teams and functional stakeholders.

Data Management

• Ensure data quality and integrity across Salesforce and Marketing Cloud platforms.

• Troubleshoot segmentation, list management, and automation issues.

Documentation & Process Improvement

• Document system processes, enhancements, and operational recommendations.

• Support system adoption, UAT management, and user enablement initiatives.

Required Qualifications

• Salesforce Certified Business Analyst

• Salesforce Certified Administrator

• Demonstrated Salesforce Trailhead knowledge or ranking

• Strong experience supporting Salesforce CRM environments

• Excellent skills in business analysis, requirements gathering, and stakeholder communication

Preferred Qualifications

• Salesforce Platform App Builder Certification

• Salesforce Marketing Cloud Email Specialist Certification

• Experience with data management, AppExchange integrations, and CRM analytics

• Ability to create process flows, system diagrams, and wireframes

• Experience managing UAT processes and system adoption

Technical Tools & Platforms

• Salesforce CRM

• Salesforce Marketing Cloud

• Microsoft 365

• Miro

• IT Business Management Tools

Key Skills

• Business Requirements Analysis

• Salesforce Administration & CRM Management

• Marketing Automation & Marketing Cloud

• Data Analysis and Reporting

• Stakeholder Communication

• Documentation and Process Improvement

• Project Coordination and UAT Management