Marketing and Communications Manager

Description

We are looking for a dynamic Marketing and Communications Manager to lead efforts in enhancing brand visibility, fostering community engagement, and supporting enrollment growth for our educational institution in Boston, Massachusetts. This role will focus on developing impactful storytelling, executing strategic campaigns, and leveraging data-driven insights to create a memorable experience for prospective families and the broader school community. As a key member of the team, you will shape the way our school is presented across various platforms, ensuring alignment with organizational values and goals.

This is a full-time, fully onsite position in Boston. Salary is 75-90K.

Responsibilities:

Develop and implement a compelling brand narrative that highlights the school's values, achievements, and unique offerings.

Create high-quality content across digital, print, and multimedia platforms, including newsletters, blogs, and social media.

Capture and curate visual assets such as photos and videos to support marketing, admissions, and community initiatives.

Lead and manage social media strategies to enhance engagement, audience reach, and overall brand sentiment.

Plan and execute digital marketing campaigns, including paid social media and retargeting efforts, in collaboration with regional partners.

Analyze campaign performance metrics to optimize strategies and meet enrollment goals.

Design and update website content to ensure accuracy, relevance, and editorial excellence.

Collaborate with the admissions team to produce marketing materials that guide families through the enrollment process.

Coordinate logistics and creative assets for school events such as open houses and community engagements.

Manage internal communications, including newsletters and staff resources, to foster trust and belonging within the school community.

Requirements

Minimum of 3 years of experience in marketing, communications, or digital media, preferably in education or mission-driven organizations.
Exceptional writing and editing skills with the ability to craft engaging narratives tailored to diverse audiences.
Proficiency in digital marketing tools, analytics platforms, and social media management systems.
Advanced skills in Adobe Creative Cloud applications such as InDesign, Photoshop, and Premiere, as well as Canva.
Strong organizational and project management abilities to juggle priorities and meet deadlines effectively.
Experience in photography and videography is highly desirable.
Confident and personable with the ability to work collaboratively in a community-focused environment.
Willingness to work occasional evenings and weekends for school-related events.

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