Marketing Automation Specialist

Description

We are looking for an experienced Marketing Automation Specialist to lead and optimize marketing operations for our organization. This long-term contract position is based in New York, New York, and offers the opportunity to take ownership of marketing automation systems, workflows, and reporting frameworks. Ideal candidates will have a proven ability to operate independently and drive measurable results in a fast-paced environment.

Responsibilities:
Manage and maintain marketing automation platforms such as Marketo and HubSpot, ensuring seamless integration with organizational systems.
Develop and refine lead tracking, routing processes, and campaign workflows to enhance operational efficiency.
Ensure data accuracy and consistency across systems while implementing reliable reporting mechanisms.
Collaborate with technology teams to optimize and expand the marketing infrastructure.
Oversee the entire campaign execution framework, including intake, prioritization, and workflow processes across teams.
Implement structured processes to ensure campaigns are executed efficiently and adhere to compliance standards.
Monitor marketing performance across campaigns and channels, identifying opportunities for improvement through data insights.
Create and maintain dashboards to provide stakeholders with visibility into campaign engagement and pipeline contributions.
Act as the primary leader of marketing operations, establishing scalable processes and driving accountability across teams.
Partner cross-functionally to align marketing operations with broader business objectives and timelines.

Requirements

8-12+ years of hands-on experience in marketing operations, with direct responsibility for systems, workflows, and infrastructure.
Expertise in managing marketing automation platforms such as Marketo, HubSpot, and CRM systems like Salesforce.
Proven ability to design and enhance marketing infrastructure, workflows, and reporting frameworks for scalability.
Strong data analysis skills, including experience with dashboards, performance tracking, and campaign measurement.
Familiarity with tools such as Google Analytics, Google Ads, Microsoft Power BI, and email campaign platforms.
Ability to operate autonomously in dynamic environments while maintaining a high degree of accountability.
Exceptional collaboration skills to work effectively across marketing, technology, and business teams.
Comfortable leading marketing operations with a focus on both execution and infrastructure development.

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All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.

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