Field Marketing and Activation Specialist

Description

We are looking for a Field Marketing and Activation Specialist to help strengthen local brand visibility and support community-based marketing efforts in Charlotte, North Carolina. This role is ideal for a marketing specialist who enjoys blending strategic planning with hands-on execution across campaigns, events, and location-specific promotions. The position will work closely with internal teams to deliver compelling communications, maintain consistent brand messaging, and support engagement initiatives that drive awareness and customer interest.

Responsibilities:
Plan and carry out local marketing initiatives that increase brand awareness and support business growth across assigned locations.
Coordinate promotional events, community activations, and grand opening support to create strong local engagement opportunities.
Develop marketing copy for email outreach, social media, and related communication materials while ensuring alignment with brand standards.
Partner with cross-functional stakeholders to organize campaign timelines, manage deliverables, and keep multiple projects moving efficiently.
Monitor the performance of regional campaigns and activation efforts, then share insights to improve future marketing strategies.
Support content creation for digital channels by tailoring messaging to local audiences and market needs.
Travel to centers and event locations as needed to assist with on-site marketing execution and promotional support.
Maintain organized records of campaign assets, schedules, and communications to ensure smooth coordination across initiatives.

Requirements

Bachelor's degree in Marketing, Business Administration, or a related field.
At least 1-3 years of experience in marketing or communications, ideally within a multi-location or service-focused organization.
Demonstrated ability to manage several priorities at once in a fast-paced work environment.
Strong written and verbal communication skills with the ability to adapt messaging for different audiences.
Experience supporting email campaigns, social media initiatives, and marketing communications projects.
Ability to write clear, engaging copy for promotional and brand-focused content.
Willingness and ability to travel up to 25% for location visits, openings, and local activation efforts.

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All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.

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