Adtech Product Manager Level 2 - In-Store Media

Product Manager, In-Store Media

Role Overview

The Contractor Product Manager, In-Store Media will help define, drive, and operationalize product strategy across evolving In-Store Media ecosystem. This role goes beyond traditional product execution and requires a highly independent product leader who can operate across a complex landscape of hardware, software, data, measurement, operations, and external vendor capabilities.

This individual will serve as a key product owner for a foundational, business-critical in-store media platform, partnering across a broad network of internal and external stakeholders to deliver scalable, measurable, and customer-centered solutions. The role requires strong product judgment, systems thinking, technical fluency, and the ability to establish structure in a space that is still maturing in its product operating model.

The ideal candidate is comfortable leading through ambiguity, creating clarity where processes are undefined, and serving as the connective tissue across business, technology, commercial, and operational teams. They must be able to balance near-term execution with longer-term strategic thinking, while acting as a steward of in-store media product vision.

Qualifications, Skills, and Experience

• Proven experience as a Product Manager delivering complex software and platform products in cross-functional environments.
• Experience owning products or platforms with significant cross-team coordination, technical complexity, and operational dependency management.
• Strong ability to work independently and lead through ambiguity in emerging or undefined product spaces.
• Demonstrated success defining product strategy and translating it into executable roadmaps and releases.
• Experience working across a broad ecosystem of stakeholders, including engineering, business, operations, analytics, design, and external vendors/partners.
• Strong systems-thinking capability, with the ability to understand and connect product, technical, data, operational, and commercial considerations.
• Technical acumen sufficient to engage credibly in discussions involving architecture, integrations, data flows, measurement, platform dependencies, and vendor solutions.
• Experience creating clarity, structure, and operating models in environments where product processes are still being established.
• Strong stakeholder management and communication skills, with the ability to influence without direct authority and align teams around shared outcomes.
• Strong analytical, problem-solving, and prioritization skills.
• Experience evaluating new product opportunities, shaping concepts early, and partnering with business stakeholders on strategic direction.
• Ability to manage business priorities alongside customer needs, technical constraints, and long-term platform sustainability.
• Experience with Agile product development methodologies and working closely with engineering teams to deliver iteratively.
• Comfort navigating complexity, changing priorities, and unexpected challenges with resilience and sound judgment.

Preferred Qualifications

• Experience in Retail Media, Ad Tech, Mar Tech, Digital Media, or Omnichannel Commerce.
• Experience with in-store technology, retail operations, digital signage, store systems, measurement solutions, or hardware/software integrated ecosystems.
• Experience managing or influencing vendor-delivered product capabilities and third-party technology partnerships.
• Familiarity with media measurement, campaign execution workflows, audience targeting concepts, and advertiser-facing capabilities.
• Experience supporting products that span both physical and digital environments.

• Define and drive product vision, strategy, and roadmap for key components of the In-Store Media ecosystem, aligned to business goals, advertiser needs, customer experience, and operational realities.
• Own product decisions with a high degree of independence for a foundational, business-critical in-store media capability.
• Manage the product lifecycle end-to-end, from opportunity assessment and concept definition through requirements, development, launch, measurement, and iteration.
• Develop a deep understanding of the full in-store media ecosystem, including hardware, software platforms, data flows, measurement approaches, operational dependencies, and vendor-supported capabilities.
• Act as the authoritative product source of truth across a broad and complex stakeholder landscape, aligning priorities, decisions, timelines, and tradeoffs across internal and external teams.
• Translate business needs, technical dependencies, operational constraints, and customer pain points into clear product requirements, user stories, workflows, and acceptance criteria.
• Build and institutionalize effective ways of working helping define processes, roles, decision frameworks, documentation standards, and cross-team operating rhythms.
• Partner closely with engineering, architecture, data, commercial strategy, operations, UX, analytics, support, and external vendors to deliver scalable and reliable solutions.
• Lead product discovery and early-stage evaluation of future In-Store Media opportunities, partnering with Commercial Strategy and other stakeholders to assess market needs, platform feasibility, operational implications, and business value.
• Provide strong vendor leadership and product oversight, ensuring third-party partners are accountable to roadmap goals, scalability expectations, operational quality, and long-term ownership models.
• Prioritize features, initiatives, and technical investments using business impact, customer value, feasibility, dependencies, and strategic importance.
• Identify and proactively manage risks, dependencies, and tradeoffs across interconnected teams and programs.
• Champion best practices in product delivery, observability, reliability, operational readiness, and scalable platform design.
• Define and monitor key product and business metrics to measure adoption, performance, operational health, and commercial impact.
• Support agile product development practices, including backlog management, refinement, sprint planning, demos, and retrospectives as appropriate to the team structure.
• Communicate clearly and consistently with stakeholders at all levels, including leadership, to drive alignment and informed decision-making.