Marketing Specialist I

RESPONSIBILITIES:
A client with Kforce is seeking a Marketing Specialist I to join their team in San Diego, CA.

Summary:
The GTO Platform Ops team is seeking to hire a CW that supports the development and execution of campaigns. In this role, you'll be crucial in supporting the development and execution of our marketing campaigns, ensuring they run smoothly and effectively.

Impact:
This role is vital for optimizing our campaign operations and overall marketing efficiency. Without it, our ability to launch, manage, and scale effective campaigns would be significantly hindered. You'll help us implement processes, improve campaign delivery, and ultimately enhance our customer relationships and business outcomes.

Role Summary:
A Contract CRM Operations Marketing Manager is a hands-on professional responsible for the operational aspects of our marketing campaigns within our CRM system. This includes everything from campaign setup, QA and segmentation to deployment, monitoring, and reporting. You'll bridge the gap between marketing CRM teams and technical execution, ensuring our campaigns reach the right audience at the right time.

Key Responsibilities:
* Campaign Development and Setup: Support the end-to-end development and setup of marketing campaigns within our CRM platform
* Execution and Deployment: Oversee the accurate and timely execution and deployment of various marketing campaigns
* Segmentation and Targeting: Assist in defining and implementing audience segmentation strategies to ensure campaigns are delivered to the most relevant customers

REQUIREMENTS:
* 2-3 years of experience
* Proven experience in a CRM operations, marketing operations, or similar role, specifically supporting campaign development and execution
* Hands-on experience with at least one enterprise-level CRM platform
* Strong attention to detail and a commitment to quality in campaign deployment
* Ability to work effectively in a fast-paced environment and manage multiple campaigns simultaneously
* Excellent communication and collaboration skills
* Email Marketing CRM Platforms: Proven experience with enterprise-level CRM systems (e.g., Salesforce Marketing Cloud, Braze, Adobe Campaign). Experience with email service providers (ESPs) for campaign deployment
* Marketing Scripting: marketing script (AMP, Liquid Script), ability to write marketing script and conditional logic, SQL
* Data Segmentation: Strong understanding of data segmentation techniques and tools within a CRM environment
* Campaign Automation: Familiarity with setting up and managing automated campaign flows
* Basic HTML/CSS: Ability to troubleshoot basic HTML/CSS issues within email templates
* Desired Technical Expertise: Email execution experience in an enterprise-level system ESP (Braze, Salesforce, Eloqua), HTML knowledge, marketing script (AMP, Liquid Script), ability to write marketing script and conditional logic, SQL

The pay range is the lowest to highest compensation we reasonably in good faith believe we would pay at posting for this role. We may ultimately pay more or less than this range. Employee pay is based on factors like relevant education, qualifications, certifications, experience, skills, seniority, location, performance, union contract and business needs. This range may be modified in the future.

We offer comprehensive benefits including medical/dental/vision insurance, HSA, FSA, 401(k), and life, disability & ADD insurance to eligible employees. Salaried personnel receive paid time off. Hourly employees are not eligible for paid time off unless required by law. Hourly employees on a Service Contract Act project are eligible for paid sick leave.

Note: Pay is not considered compensation until it is earned, vested and determinable. The amount and availability of any compensation remains in Kforce's sole discretion unless and until paid and may be modified in its discretion consistent with the law.

This job is not eligible for bonuses, incentives or commissions.

Kforce is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status.

By clicking ?Apply Today? you agree to receive calls, AI-generated calls, text messages or emails from Kforce and its affiliates, and service providers. Note that if you choose to communicate with Kforce via text messaging the frequency may vary, and message and data rates may apply. Carriers are not liable for delayed or undelivered messages. You will always have the right to cease communicating via text by using key words such as STOP.