Job Title: Salesforce Marketing Consultant

Location: Remote

Duration: 12+ Months

Client: PruTech Solutions

About Us:

Established in 1997, PruTech is committed to innovative problem-solving, solution creation, and fostering strong client partnerships. Serving a diverse array of industries, from government to finance, retail, and manufacturing, PruTech operates from strategic locations including New York City, Washington DC, North Carolina, and boasts a nearshore office in Mexico City and multiple offshore offices in India.

JOB DESCRIPTION:

What You''ll Do:

• Collaborate with stakeholders to understand marketing objectives and develop strategies to achieve them using Salesforce Marketing Cloud.
• Create engaging content for email marketing, social media, and other digital channels within Marketing Cloud.
• Design, build, and manage marketing automation workflows, customer journeys, and multi-channel campaigns in Salesforce Marketing Cloud.
• Develop and maintain data integrations between Salesforce Marketing Cloud and other systems using Data Sync, Data Cloud, or other ETL tools.
• Utilize scripting languages such as AMPscript and SQL for customization and personalization of marketing communications.
• Monitor campaign performance metrics and analyze data to optimize targeting, segmentation, and campaign effectiveness.
• Provide technical expertise and support to marketing teams for campaign execution, troubleshooting, and optimization.
• Collaborate with cross-functional teams including marketing, sales, and IT to ensure alignment and integration of marketing initiatives.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, or national origin.