Manager, Patient Engagement Strategy

Manager, Patient Engagement Strategy

We are seeking a Manager, Patient Engagement Strategy to lead the design of omnichannel patient journeys that improve engagement, retention, and overall patient experience. This role focuses on translating patient insights and business goals into scalable lifecycle marketing strategies, partnering with cross-functional and technical teams for execution.

Key Responsibilities

• Develop and drive patient engagement strategies across key lifecycle moments (onboarding, first 90 days, hospitalization, re-engagement).
• Design omnichannel journeys across email, SMS, direct mail, and digital platforms.
• Translate patient needs and business objectives into campaign frameworks, messaging strategies, and channel mix.
• Partner with Digital Marketing, CRM, Product, and Data teams to deliver integrated engagement strategies.
• Lead personalization strategies using segmentation, behavioral data, and audience insights.
• Support test-and-learn initiatives to optimize messaging, journeys, and engagement performance.
• Collaborate with CRM/Marketing Ops to ensure strategies are effectively executed in platforms like Salesforce Marketing Cloud.
• Review journey design, segmentation logic, and campaign execution for alignment with strategy.
• Ensure all communications align with brand standards and patient-centric goals.

Required Qualifications

• 8+ years of experience in lifecycle marketing, customer engagement, or omnichannel strategy.
• Proven ability to lead end-to-end marketing initiatives (strategy through execution with cross-functional teams).
• Strong understanding of customer data, segmentation, and personalization strategies.
• Experience working with CRM platforms (e.g., Salesforce Marketing Cloud).
• Ability to translate complex data into clear, compelling narratives for diverse audiences.
• Strong collaboration skills with product, analytics, and technical teams.
• Experience in healthcare, patient engagement, or regulated industries.
• Familiarity with CRM data architecture, lifecycle segmentation, and event-based triggers.
• Experience designing programs focused on retention, education, or behavior change.