Digital Product Owner

Client - Allianz Life

Role: Digital Product Owner

Start Date: ASAP

Location: Golden Valley, MN - Local candidates only. Must be onsite at least 3 days/week

Length of Engagement: Through December 31, 2026

Local candidates only with local project exp.

Summary / Overview:

The Digital Product Owner is a hands-on, execution-focused leader responsible for driving the implementation, evolution, and optimization of key digital platforms and capabilities within the marketing ecosystem. This role will initially focus on delivering and scaling the new Digital Asset Management (DAM) platform and modular content foundation, ensuring these tools enable governed reuse, compliance, and activation across channels. Over time, the scope of this role could evolve to include areas such as CMS re-platforming, personalization, digital marketing journey orchestration, analytics, omnichannel integration, metadata enhancements, AI-enabled workflows, and other emerging digital capabilities.

The Digital Product Owner plays a critical role in translating strategic priorities into actionable roadmaps, user stories, and deliverables while ensuring alignment with cross-functional teams.

This role requires strong domain knowledge across content supply chain processes and CMS ecosystems, ensuring alignment between content creation, management, and activation. Candidates with experience spanning both DAM and CMS-driven environments are strongly preferred to support long-term platform and domain continuity.

This role focuses on product decisions and value delivery, not program management, requirements documentation, or day-to-day operations.

Responsibilities:

Platform Ownership & Roadmap Execution:

Digital Asset Management (DAM):

· Own the product vision, roadmap, and backlog for the DAM platform, ensuring it evolves from a repository into a connected content engine.

· Define and deliver capabilities such as metadata and taxonomy standards, workflow automation, modular content enablement, and channel activation.

· Collaborate with stakeholders to ensure the DAM supports governed reuse, compliance, and readiness for personalization.

Modular Content Enablement:

· Drive the implementation of modular content capabilities, including fragments, templates, and modules.

· Ensure modular content investments support scalable activation, reuse, and personalization across channels (web, email, CRM, etc.).

Emerging Capabilities:

· Lead the delivery of personalization, analytics, and AI-enabled workflows as part of the broader digital marketing ecosystem.

· Partner with cross-functional teams to identify and prioritize opportunities for innovation, small-scale pilots, and efficiency.

Backlog Ownership & Prioritization:

· Own and prioritize the product backlog (epics and features).

· Translate strategic priorities into clear user stories, acceptance criteria, and requirements.

· Make trade-off decisions balancing governance, usability, speed, and risk.

· Sequence work based on business value, dependencies, and adoption readiness.

Analytics, AI, & Experimentation:

· Define and track success metrics for DAM, modular content, and other digital capabilities (e.g., content reuse rates, time to find content, personalization impact).

· Use data and analytics to uncover insights, identify gaps, and shape enhancements.

· Champion a test-and-learn culture by leading A/B testing, small-scale pilots, and iterative experimentation.

· Identify opportunities for AI, machine learning, and automation to improve digital marketing experience and operational efficiency.

Cross-Functional Collaboration:

· Collaborate with marketing, content, analytics, design, IT, compliance, and distribution to deliver and adopt features.

· Communicate priorities, timelines, and performance insights to stakeholders.

· Align with other leaders to ensure tactical execution supports broader strategic goals.

Key Deliverables:

· DAM & modular content product roadmap.

· Prioritized backlog with outcome-based epics.

· Release acceptance criteria and success metrics.

· Establishment of approval workflows and governance processes.

Minimum Requirements:

· Bachelor''s degree (Business, Marketing, Analytics, or Technology preferred).

· 5–8 years of experience in product ownership, business analysis, or digital marketing.

· Hands-on experience with DAM platforms and/or CMS platforms (e.g., AEM, Sitecore, Contentful) in support of digital marketing ecosystems.

· Demonstrated understanding of content supply chain processes, including content lifecycle, governance, and activation.

· Proven ability to write clear user stories with strong acceptance criteria.

· Familiarity with AI concepts, automation tools, personalization platforms, or LLM-enabled workflows.

· Strong proficiency in analytics tools (e.g., Adobe Analytics, Google Analytics).

· Experience with CMS platforms (e.g., AEM, Sitecore).

· Strong communication, stakeholder management, and partnership skills.

Preferred Qualifications:

· Experience with AI-driven tools or platforms.

· Experience running A/B tests and developing experimentation plans.

· Comfort using or partnering on data modeling, customer segmentation, or predictive analytics.

· Understanding of accessibility, SEO principles, and modern UX/UI frameworks.

· Experience in financial services or other highly regulated industries.

· Experience owning or supporting products spanning both DAM and CMS platforms, with a focus on integration and content reuse.

· Strong understanding of modular content frameworks and structured content models.

· Familiarity with headless CMS or composable architecture patterns

· Experience supporting long-term evolution of MarTech ecosystems requiring cross-platform continuity.