Key Responsibilities: Influencer & Creator Marketing
Act as regional SME for influencer and creator marketing across the U.S. and LATAM
Develop influencer marketing strategy in support of regional marketing goals
Drive and manage planning and execution of creator and influencer partnerships, either directly or with agency support, including identifying, vetting, briefing, and managing relationships aligned with our brand values and audience priorities
Oversee influencer content development, timelines, approvals, and delivery to ensure creative excellence, brand alignment, and contractual compliance
Maintain organized log of past and potential future creator/influencer engagements to support the development of a foundational influencer database
Track influencer performance and synthesize insights to inform future creator strategies and long-term partnerships.
Paid Media Activation
Serve as the regional SME for paid social and digital media in support of Americas marketing initiatives and global campaigns executed in region
Manage, execute, and optimize paid media plans in US & LATAM, buying the media directly or working with an agency B2C and B2B programs.
Manage budget pacing, creative testing, targeting, and performance monitoring across paid channels
Translate campaign insights into actionable recommendations for creative, audience, and media optimization.
SKILLS: Social Media Strategy & Execution
Serve as the regional SME for social media across U.S. and LATAM, providing guidance, best practices, and oversight to ensure consistent, high-quality execution.
Manage LATAM and US-specific regional content calendars, publishing workflows, approvals, and quality control in partnership with internal teams & external agencies.
Execute campaign-based social media programs across priority platforms including YouTube, Instagram, TikTok, Facebook, X, and LinkedIn aligned with Americas regional priorities, Global campaigns & global strategy.
Localize global content for regional relevance, ensuring cultural nuance, platform best practices, and consistent brand voice across English, Spanish, and Portuguese-language channels.
Lead the capture, creation, and posting of social content from Americas-specific marketing events, including real-time coverage, behind-the-scenes moments, and partner activations.
Support daily publishing tasks: scheduling and publishing content across platforms (Instagram, X, TikTok, LinkedIn, YouTube) using Sprout or native tools
Assist with caption input, link generation, quality control, & final checks pre-publishing
Ensure all posts meet platform specs, brand voice, and accessibility standard
Monitor platform trends, cultural moments, and entertainment tentpoles to inform proactive planning and reactive content opportunities.
Qualification:
4 6+ yrs. experience in influencer marketing, social media marketing, and paid digital media, preferably with entertainment, technology, media, or culture-driven brands.
Demonstrated experience serving as a subject matter expert or regional lead for social and influencer marketing with a strong understanding of social platforms, creator ecosystems, and digital culture across the U.S. and Latin America.
Creative and pop-culture savvy, with proven examples of managing social and influencers programs for brands in an authentic way.
Proven success working independently creating and executing multi-platform social campaigns and influencer activations with YouTube and social media influencers at a regional or market level.
Working knowledge of paid social & digital media fundamentals, including targeting, creative testing, and performance optimization.
Experience creating static or video graphics using tools like Canva, Adobe Premiere Pro, and/or Adobe Photoshop for posts across social platforms.
Experience using social publishing, listening, and analytics tools (e.g., Sprout, Sprinklr, native platform tools).
Able to solve problems creatively and deliver results in a fast-paced environment.
Highly organized, with strong planning skills and meticulous attention to detail
Strong communicator with confidence engaging and collaborating with senior internal stakeholders and external partners
Fluency in English and Spanish (written and verbal) is required.
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