Director Consumer Digital Experience

Description

We are looking for an experienced digital leader to shape and elevate the online experience for consumers across our portfolio in Calhoun, Georgia. This role will guide the strategy, evolution, and measurable success of customer-facing digital properties while ensuring each interaction supports brand growth and business performance. The ideal candidate brings strong commercial judgment, a data-driven mindset, and the ability to align marketing, technology, and channel priorities into a cohesive digital vision.

Responsibilities:
Define and lead the long-term direction for consumer digital platforms, ensuring online experiences support brand objectives and revenue growth.
Oversee the planning, enhancement, and day-to-day performance of brand websites and related digital touchpoints across multiple business lines.
Design and refine customer journeys that make it easier for users to explore products, engage with content, and take meaningful action.
Work closely with brand marketing teams to launch campaigns, promotions, and new products across digital channels with consistency and speed.
Build digital programs that strengthen demand generation for retail, dealer, builder, and commercial audiences.
Direct analytics, reporting, and insight generation to evaluate site performance, campaign impact, and opportunities for optimization.
Improve media and conversion outcomes through testing, personalization, and close partnership with marketing stakeholders.
Collaborate with technology partners to prioritize enhancements, implement scalable solutions, and advance search visibility across traditional and emerging discovery channels.
Lead, coach, and develop a high-performing team while managing agency partnerships, budgets, timelines, and investment priorities.

Requirements

Bachelor's degree in Marketing, Business, Digital Commerce, Technology, or a related discipline.
At least 10 years of experience in digital marketing, digital experience, digital commerce, or a closely related area.
Minimum of 5 years of leadership experience overseeing teams and cross-functional programs.
Proven success managing large, customer-facing websites or complex digital platform ecosystems.
Strong background in analytics, testing, and performance measurement to drive informed business decisions.
Demonstrated knowledge of digital marketing strategy, brand development, and demand generation across multiple channels.
Proficiency with tools and practices related to web analytics, including platforms such as Google Analytics.

Innovation starts with people.

Robert Half is the world's first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app and get 1-tap apply, notifications of AI-matched jobs, and much more.

All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.

2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking "Apply Now," you're agreeing to Robert Half's Terms of Use and Privacy Notice.