Cupertino, California
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Today
Every year Apple releases thousands of new features across its operating systems, yet the average user may only ever discover a small fraction of them. The Instructional Products team exists to close that gap. We help users find the features that matter most to them, and make the most of them. We do this in a few ways. The Tips app and other contextual experiences surface the right guidance throughout the OS, exactly when a user needs it. Siri answers users' questions about how a feature works,
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