Job Responsibilities: Braze Integration & Instrumentation: Lead hands-on Braze SDK integration for Windows, desktop, and web platforms, specifically optimized for pre-install distribution models.Instrument custom events, user attributes, and session tracking via the Braze SDK using well-defined event schemas.Utilize the Braze REST API for server-side event ingestion and sophisticated user profile management.Develop dynamic content using Liquid scripting, APIs, and webhooks to drive hyper-persona