Location: McLean, VA
Salary: $130,000.00 USD Annually - $160,000.00 USD Annually
Description: Our client is currently seeking a Salesforce Loyalty Cloud Architect - McLean, VA
Roles & Responsibilities
Own end-to-end loyalty architecture, define target state and roadmap aligned with business OKRs.
Design loyalty programs: tiers, point economics, multipliers, benefit catalogs, expirations.
Partner with Finance for liability modeling & reconciliation.
Establish member 360 mapping between Loyalty Cloud and FSC (Person/Household).
Integrate with core systems & third parties to orchestrate accrual/redemption events.
Build digital member experiences via Experience Cloud and mobile-friendly components.
Define journeys via Marketing Cloud/Engagement & segmenting in Data Cloud.
Govern privacy & access: roles, sharing, consent, data retention.
Operationalize platform monitoring, alerts, runbooks & issue playbooks.
Create solution diagrams, sequence flows, integration contracts & test strategies.
Guide admins/devs/testers; run design reviews & readiness checks.
Collaborate with Product, Marketing, Member Services & Compliance.
Measure program success through analytics (lift, breakage, cost per point, LTV).
Must-Have Technical & Functional Expertise
Salesforce & Loyalty Domain
Deep hands-on expertise with Salesforce Loyalty Cloud, including:
o Tier structures, currencies, accrual and redemption logic
o Benefit catalogs, offers, promotions, vouchers
o Points expiration, partner programs, and liability management
o Member profiling, segmentation, and lifecycle design
Financial Services Background
Understanding of common retail banking/credit union products:
o Checking/savings, CDs, consumer loans, auto loans, mortgages, credit cards
Knowledge of regulatory constraints (UDAAP, fair lending impacts on targeting).
Familiarity with KPIs such as engagement rate, redemption %, CLV, NPS.
Salesforce Core & Related Clouds
Aligning Financial Services Cloud (FSC) data model with loyalty profiles.
Building Experience Cloud portals/apps for loyalty dashboards and rewards.
Using Marketing Cloud/Engagement, Personalization, or Data Cloud for:
o Segmentation, decisioning, journeys, confirmations, cross-sell/upsell.
Implementing Service Cloud flows for point disputes, adjustments, partner redemptions.
Digital, Mobile & Web Experience
Designing mobile-first loyalty experiences:
o App wallets, push notifications, QR/barcode redemption
o Apple/Google Wallet integration
Creating API-first components for web and mobile channels.
Integration & Data Architecture
Real-time & batch integrations with:
o Core banking, card systems, merchant partners, payment networks
Experience with event-driven patterns (Platform Events, CDC).
Developing MDM/Golden Member architectures & Data Cloud harmonization.
Knowledge of decisioning via Flow, Apex, Decision Tables, or external engines.
Security, Risk & Compliance
Implementing SSO/OAuth, consent & preference management.
Data protection: encryption, retention, audit trails, PII minimization.
Designing solutions aligned to SOC2/security best practices.
Mobile SDK usage and App Store privacy requirements.
Architecture & Delivery Excellence
Creating reference architectures across Loyalty Cloud + FSC + Experience + Data/Marketing Cloud.
Designing solutions including ERD extensions, sharing model, error handling, resiliency.
Scalability & observability (async jobs, logs, event monitoring).
DevOps: Git branching, SFDX, unlocked packages, CI/CD pipelines, test automation.
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Employers have access to artificial intelligence language tools (“AI”) that help generate and enhance job descriptions and AI may have been used to create this description. The position description has been reviewed for accuracy and Dice believes it to correctly reflect the job opportunity.
- Dice Id: cxjudgpa
- Position Id: 1117688
- Posted 25 days ago
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