Key Responsibilities
Campaign Design & Execution
• Design and execute multi-channel campaigns across email, SMS, and push notifications
• Build and manage customer journeys within Salesforce Marketing Cloud
• Develop personalized and dynamic content using AMPscript and SQL
Data Integration & Management
• Integrate and manage data using Salesforce Data Cloud, Data Sync, and ETL tools
• Support data ingestion, harmonization, and activation processes
• Ensure accurate segmentation and targeting strategies
Optimization & Analytics
• Monitor campaign performance and optimize engagement strategies
• Analyze customer data to improve targeting and personalization
• Continuously enhance campaign effectiveness and ROI
Stakeholder Collaboration
• Partner with marketing and business teams to translate requirements into technical solutions
• Provide technical guidance and support to internal teams
• Collaborate cross-functionally to align campaign strategies with business objectives
Required Qualifications
• Bachelor’s degree in Marketing, Computer Science, Business, or related field
• 5+ years of hands-on experience with Salesforce Marketing Cloud
• Strong experience in multi-channel campaign execution (Email, SMS, Push)
• Proficiency in AMPscript and SQL for personalization and data manipulation
• Experience with Salesforce Data Cloud (CDP) including data ingestion and activation
• Strong understanding of customer segmentation and journey orchestration
• Excellent communication and stakeholder management skills
Preferred Qualifications
• Experience with Financial Services Cloud
• Exposure to AWS or Azure cloud platforms
• Background in financial services or regulated environments
Key Competencies
• Strong problem-solving and analytical mindset
• Ability to translate business needs into scalable marketing solutions
• High attention to detail and execution accuracy
• Ability to work in a fast-paced, collaborative environment
Why Join Sallie Mae
• Opportunity to impact customer engagement at scale
• Work with a modern marketing technology stack
• Collaborative and innovation-driven environment
• Strong potential for full-time conversion