Job Description: Business Analyst (Customer Data Platform)
Location: New York (Hybrid)
Employment Type: Contract
Duration: Long term contract
Detailed JD (Roles and Responsibilities):
- Lead end-to-end CDP implementation as a Business Analyst for a large consumer goods client • Gather, document, and translate business requirements into CDP functional specifications
- Work closely with data engineering and martech teams on profile stitching — unifying customer identities across web, mobile, CRM, and offline touchpoints
- Define and configure audience segments based on behavioral, demographic, and intent data for marketing use cases
- Drive data activation workflows — ensuring segments are accurately pushed to downstream platforms (ad networks, CRMs, ESPs, DSPs)
- Collaborate with marketing, IT, and analytics stakeholders to align CDP capabilities with business goals
- Support UAT, data validation, and go-live activities during CDP rollout
Mandatory skills:
• Hands-on CDP implementation experience (e.g., Segment, Salesforce Data Cloud, Adobe Real-Time CDP, Tealium, or mParticle)
• Profile stitching — identity resolution across multiple data sources
• Audience segmentation — building and managing customer segments for activation
• Data activation — pushing segments to downstream martech and adtech platforms
• Strong BA skills — requirements gathering, user stories, functional specs, process flows
• Willing ness and ability to travel frequently to New York
Desired/ Secondary skills:
• CPG, Retail, or Beauty/FMCG domain experience
• Stakeholder management across business and technical teams
• Knowledge of data privacy and compliance — GDPR, CCPA, consent management
• Familiarity with broader martech stack — CRM, DMP, ESP, DSP integrations
Domain:
Fashion /Footwear/ Apparel/ Retail / CPG, Consumer Goods, Manufacturing
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