Business Analyst - CDP Implementation @ W2 Requirement

Hybrid in New York, NY, US • Posted 5 hours ago • Updated 5 hours ago
Contract W2
12 Months
Hybrid
Depends on Experience
Fitment

Dice Job Match Score™

⭐ Evaluating experience...

Job Details

Skills

  • CDP
  • Implementation
  • Segment
  • Salesforce Data Cloud
  • Adobe Real-Time CDP
  • Tealium
  • or mParticle

Summary

Position: Business Analyst - CDP Implementation

Location: Hybrid, Frequent travel to NY expected

Duration: Long Term Contract

Mandatory skills

  • Hands-on CDP implementation experience (e.g., Segment, Salesforce Data Cloud, Adobe Real-Time CDP, Tealium, or mParticle)
  • Profile stitching identity resolution across multiple data sources
  • Audience segmentation building and managing customer segments for activation
  • Data activation pushing segments to downstream martech and adtech platforms
  • Strong BA skills requirements gathering, user stories, functional specs, process flows
  • Willingness and ability to travel frequently to New York

Detailed JD (Roles and Responsibilities)

  • Lead end-to-end CDP implementation as a Business Analyst for a large consumer goods client
  • Gather, document, and translate business requirements into CDP functional specifications
  • Work closely with data engineering and martech teams on profile stitching unifying customer identities across web, mobile, CRM, and offline touchpoints
  • Define and configure audience segments based on behavioral, demographic, and intent data for marketing use cases
  • Drive data activation workflows ensuring segments are accurately pushed to downstream platforms (ad networks, CRMs, ESPs, DSPs)
  • Collaborate with marketing, IT, and analytics stakeholders to align CDP capabilities with business goals
  • Support UAT, data validation, and go-live activities during CDP rollout

Thanks & Regards

Rakesh Vangala

Team Lead

Burgeon IT Services LLC.

Email Id: OR

Website: , LinkedIn:

Employers have access to artificial intelligence language tools (“AI”) that help generate and enhance job descriptions and AI may have been used to create this description. The position description has been reviewed for accuracy and Dice believes it to correctly reflect the job opportunity.
  • Dice Id: 10500016
  • Position Id: 9015307
  • Posted 5 hours ago
Contact the job poster
Rakesh Vangala

Rakesh Vangala

Recruiter @ BURGEON IT SERVICES LLC
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