Marketing Audience Analyst

Bolingbrook, IL, US • Posted 12 hours ago • Updated 11 hours ago
Contract W2
Contract Independent
On-site
Depends on Experience
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Fitment

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Job Details

Skills

Summary

Join our dynamic team as a Marketing Audience Analyst, where your data-driven insights will play a crucial role in crafting targeted marketing strategies to enhance audience engagement.

<>Responsibilities
  • Develop custom audience segments for marketing campaigns using first-party data.
  • Analyze audience performance to optimize strategies and minimize fatigue.
  • Collaborate with different teams to align audience strategies with business objectives.
  • Research customer journeys to identify opportunities for improvement.
  • Utilize insights to shape future marketing strategies and campaigns.
  • Ensure organized workflows and timely delivery of audience segments.
<>Skills
  • Proficiency with audience segmentation tools and data analysis techniques.
  • Strong analytical abilities to interpret complex datasets effectively.
  • Excellent written and verbal communication skills for collaboration.
  • Solid grasp of digital advertising and marketing fundamentals.
  • Proficient in Microsoft Excel and PowerPoint.
<>Preferred Skills
  • Experience with tools like LiveRamp, SAS CRM Management, or Adobe CDP.
  • Background in digital marketing or customer analytics roles.
  • Ability to operate independently in a fast-paced setting.
  • Familiarity with A/B testing and market research methodologies.

At Horizontal, we are committed to building a diverse and inclusive workplace environment where all team members are empowered to make a difference. We welcome applications from individuals of all backgrounds to join us in creating a more equitable future.

By applying for this position, you acknowledge and agree that Horizontal Talent may contact you regarding your application using automated technology, including phone calls, SMS/text messages, or email, which may be delivered by our virtual AI recruiter, Alex.

Employers have access to artificial intelligence language tools (“AI”) that help generate and enhance job descriptions and AI may have been used to create this description. The position description has been reviewed for accuracy and Dice believes it to correctly reflect the job opportunity.
  • Dice Id: 10123528
  • Position Id: 74009
  • Posted 12 hours ago

Company Info

About Horizontal Talent

Horizontal Integration offers two service lines. Our staffing agency places IT, digital and creative talent in both contract and permanent roles. Our digital agency provides digital marketing strategy and technology consulting on a project basis. Many of our clients take advantage of both service lines.

We are a certified Minority Business Enterprise, with more than 200 employees across our offices in Minneapolis, Denver, Dallas and Vadodara, India. We ve been consistently growing and profitable since the company was founded in 2003.

Honors:
Recognized as a "2009 Best Place to Work" by Minneapolis/St.Paul Business Journal.

Fact:
Our people and our organization are deeply rooted in IT and interactive marketing.

Horizontal is proud to be an Equal Opportunity and Affirmative Action Employer. We seek to provide employment opportunities to talented, qualified candidates regardless of race, color, sex/gender including gender identity and/or expression, national origin, religion, sexual orientation, disability, marital status, citizen status, veteran status, or any other protected classification under federal, state or local law.

In addition, Horizontal will provide reasonable accommodations for qualified individuals with disabilities. If you need to request a reasonable accommodation in order to complete the application or interview process, please contact us. All applicants applying must be legally authorized to work in the country of employment.

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