Primary work location will be: 750 East Pratt Street, 6th Floor, Baltimore, MD 21202 The candidate may be required to work on-site or remotely on specific days as determined by MHBE.
Applications Programmer Configure and support Salesforce Marketing Cloud, including Email Studio, Journey Builder, Automation Studio, Content Builder, and Mobile Connect (SMS) Assist with SMS enablement, including short code acquisition support, keyword configuration, opt-in/opt-out management, and compliance alignment Develop automated journeys, triggered sends, and scheduled communications across email and SMS Build and maintain data extensions, SQL queries, and audience segmentation Implement dynamic and personalized content using AMP script Support integrations between Marketing Cloud and State of Maryland systems Troubleshoot campaign, SMS, data, and automation issues Follow State of Maryland governance, security, privacy, and approval processes Produce basic technical documentation and support knowledge transfer Adhere to all security, change control, and MHBE Project Management Office (PMO) policies, processes, and methodologies. Note: The candidate must be flexible to work overtime as needed, including weekends, holidays, and off-hours.
2.6 Personnel Qualifications - Minimum Qualifications
For minimum qualifications, see the labor category description in MHBE IT IDIQ RFP for the subject RFR labor
category. In addition, qualified candidates MUST meet the minimum qualifications specified below. Please refer to RFP Section 2.6.1 minimum qualifications for substitution requirements.
Candidates not meeting minimum qualifications will be deemed not reasonably susceptible for the award and will not progress to full evaluation.
Labor Category/s
(From Section 1 Above) Minimum Qualifications
Applications Programmer A minimum of three (3) years of experience in Salesforce Marketing Cloud development. Hands-on experience with AMP script and SQL in Marketing Cloud. Experience implementing or supporting SMS messaging, including consent management. Familiarity with regulated or public-sector environments (PIl, compliance, security). Ability to work effectively in a staff augmentation role under state direction. Experience with Mobile Connect, SMS compliance, and short code provisioning processes. Experience supporting government agencies or health organizations. Knowledge of accessibility standards (c.g., WAG / Section 50g). Experience integrating Marketing Cloud with Salesforce.
Preferred Qualifications
The additional Experience/Knowledge/Skills listed below are preferred by MHBE.
Applications Programmer A minimum of five (5) years of Salesforce experience in Marketing Cloud development.
Salesforce Marketing Cloud Developer or Consultant certification. Experience with Mobile Connect, SMS compliance, and short code provisioning processes. Experience supporting government agencies or health organizations. Knowledge of accessibility standards, e.g., WCAG / Section 508. Experience in integrating Marketing Cloud with Salesforce CRM. Salesforce Marketing Cloud Developer or Consultant certification.
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