The Coca-Cola Company
The Coca-Cola Company

Director, Revenue Growth Management Retail Strategy - Portfolio

Atlanta, GA, US • Posted 2 days ago • Updated 6 hours ago
Full Time
On-site
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Fitment

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Job Details

Skills

  • Leadership
  • SSD
  • Retail
  • Data Science
  • Brand
  • Analytical Skill
  • Dynamics
  • Collaboration
  • Partnership
  • Communication
  • Decision-making
  • Pricing
  • Revenue Growth
  • Management
  • Analytics
  • Promotions
  • Optimization
  • Finance
  • Change Management
  • Mapping
  • Advanced Analytics
  • MBA

Summary

The Director, RGM Retail Strategy - Portfolio develops pricing, promotion, and trade investment strategies to drive revenue, volume, transactions, and profit growth across the SSD and Stills categories. This role translates broader NAOU RGM direction, category growth ambitions, and marketplace dynamics into clear strategic priorities and decision frameworks.

You will develop category-level strategies, identify and size growth opportunities, and establish recommendations and guardrails that inform downstream customer planning and execution. This requires holistic business understanding, an analytical mindset, strong commercial judgment, cross-functional leadership, and the ability to translate complex insights into clear strategic choices.

What You'll Do for Us
  • Develop long-term and annual pricing, promotion, and trade investment strategies for SSD and Stills, translating RGM direction and category growth ambitions into clear strategic choices and guardrails.
  • Lead the identification, sizing, and prioritization of category growth opportunities by integrating consumer, shopper, competitive, marketplace, and financial insights.
  • Develop strategic recommendations across pricing, promotional strategy, price/package architecture, and trade investment to drive revenue, volume, transactions, rate/mix, and profit.
  • Leverage Trade Promotion Optimization (TPO), Pricing tools, advanced analytics, and other RGM capabilities to evaluate strategic alternatives and improve pricing, promotion, and trade investment decisions.
  • Analyze category and portfolio performance to identify gaps, emerging dynamics, risks, and opportunities and recommend changes to strategy.
  • Establish strategic frameworks, guardrails, and recommendations for RGM Retail Strategy Execution teams to translate into customer-level plans and activation.
  • Collaborate with RGM, OBPPC, Franchise, Finance, Capabilities, and Data Science & Engineering to ensure category strategies reflect broader brand, portfolio, financial, and commercial priorities.
  • Assess category-level promotion and trade investment performance to identify optimization opportunities and incorporate learnings into future strategies.
  • Influence senior stakeholders through clear, fact-based recommendations that translate complex analytics and marketplace dynamics into actionable strategic choices.

KEY SKILLS and CAPABILITIES
  • Strategic analytical thinking: Ability to solve complex business problems and translate insights into actionable category pricing, promotion, and trade investment strategies.
  • Commercial and category understanding: Ability to connect consumer, shopper, competitive, financial, and marketplace dynamics to identify opportunities and make strategic RGM choices.
  • Strong partnership and influence: Ability to build alignment and drive outcomes across RGM and cross-functional stakeholders.
  • Executive communication and storytelling: Ability to translate complex insights into clear recommendations that enable decision making and action.
  • Revenue Growth Management expertise: Strong understanding of pricing, promotion, trade investment optimization, rate/mix, and commercial planning.

Knowledge and Experience
  • Pricing & Promotions, including rate/mix drivers, promotional effectiveness, and trade investment optimization
  • Revenue Growth Management strategy and planning
  • Category and portfolio analytics
  • Trade Promotion Optimization (TPO)
  • Strategic opportunity identification and sizing
  • Financial and commercial analysis
  • Cross-functional influence and change management
  • Broad expertise in (Good to Have)
  • OBPPC Strategy
  • Opportunity Mapping
  • Advanced Analytics
  • Consumer and Shopper Insights
  • Category and Portfolio Strategy
  • Capability Deployment

Education
  • Bachelor's Degree Required
  • MBA or other Advanced Degree preferred
Employers have access to artificial intelligence language tools (“AI”) that help generate and enhance job descriptions and AI may have been used to create this description. The position description has been reviewed for accuracy and Dice believes it to correctly reflect the job opportunity.
  • Dice Id: coke
  • Position Id: R-148740
  • Posted 2 days ago

Company Info

About The Coca-Cola Company

On May 8, 1886, Dr. John Pemberton brought his perfected syrup to Jacobs' Pharmacy in downtown Atlanta, where the first glass of Coca‑Cola was poured. In its first year, about nine Coca-Cola drinks were served per day.

Today, The Coca-Cola Company, with numerous brands sold across more than 200 countries and territories, serves 2.2 billion drinks per day. We own 32 billion-dollar brands across several beverage categories worldwide. Our global portfolio of beverage brands includes the following:

• Sparkling Soft Drinks: Coca-Cola, Diet Coke/Coca-Cola Light, Coca-Cola Zero Sugar, Fanta, Fresca, Schweppes (owned by The Coca-Cola Company in certain countries other than the United States), Sprite and Thums Up
• Water, Sports, Coffee and Tea: Aquarius, Ayataka, BODYARMOR, Ciel, Costa, Crystal, Dasani, Fuze Tea, Georgia, glacéau smartwater, glacéau vitaminwater, Gold Peak, I LOHAS, Powerade and Topo Chico
• Juice, Value-Added Dairy and Plant-Based Beverages: Core Power, Del Valle, fairlife, innocent, Maaza, Minute Maid, Minute Maid Pulpy, Santa Clara and Simply

Our strong and stable bottling and distribution system helps us capture growth by manufacturing, distributing and selling existing, enhanced and new innovative products to consumers throughout the world.

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