Director, Brand & Local Media

Description

We are looking for a strategic media leader to oversee paid investment across brand and local marketing efforts in Atlanta, Georgia. This role will shape cross-channel media direction, connect business priorities to measurable outcomes, and guide partners and internal teams toward stronger lead generation and conversion performance. The ideal candidate brings a sharp analytical mindset, strong leadership skills, and the ability to balance long-term brand impact with near-term efficiency.

Responsibilities:
Direct paid media strategy across brand and local initiatives, aligning investment decisions with lead growth, conversion targets, and cost efficiency goals.
Convert commercial priorities into practical media plans by defining budget distribution, channel focus, audience strategy, and structured experimentation across creative, formats, and bidding approaches.
Present recurring performance insights to executive stakeholders, highlighting optimization opportunities, budget shifts, emerging risks, and recommended corrective actions.
Assess how brand and local media investments influence overall business results and make informed tradeoff decisions across channels to improve total performance.
Use campaign and platform data to uncover growth opportunities, performance barriers, and signs of declining return across media programs.
Partner with analytics teams to turn attribution, measurement, and marketing mix insights into clear actions that improve campaign effectiveness.
Manage agency relationships by setting expectations for reporting standards, testing discipline, execution quality, and performance accountability.
Lead regular business reviews and account audits with agency partners to ensure media programs follow best practices and deliver expected outcomes.
Support franchise-facing media communication by shaping educational resources, addressing escalations, and ensuring performance guidance is clear and actionable.
Develop and coach senior media leaders, reinforcing a culture of ownership, strategic thinking, and continuous performance improvement.

Requirements

5+ years of experience in paid media, growth marketing, or performance marketing leadership roles.
Demonstrated success managing multi-channel media budgets and improving efficiency across acquisition-focused campaigns.
Strong knowledge of paid search, paid social, and broader digital media planning principles.
Experience leading external agency partners and driving accountability through measurable results.
Ability to interpret attribution and marketing mix insights to inform investment and optimization decisions.
Strong communication skills with experience presenting recommendations and results to senior leadership.
Background in team leadership, coaching, and developing high-performing marketing professionals.
Familiarity with media relations, communication strategies, and corporate communications is valued.

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