Social Media Specialist

Description

We are looking for a Social Media Specialist to shape and strengthen a B2B brand's organic social presence for an industrial products organization based in Pennsylvania. This Long-term Contract opportunity will focus on building a more effective platform strategy, with particular emphasis on TikTok and short-form storytelling for technical audiences. The ideal candidate will bring a strategic mindset, strong client communication skills, and the ability to translate business goals into engaging social content recommendations.

Responsibilities:
Review existing social channel performance and identify practical opportunities to improve reach, relevance, and audience engagement.
Create an organic TikTok approach tailored to B2B buyers, emphasizing content themes and storytelling methods that resonate with technical and trade-focused audiences.
Shape cross-platform social plans for channels such as LinkedIn, Facebook, Instagram, Reels, and Reddit to support broader brand visibility.
Recommend effective content angles, posting cadence, voice, and creative formats that align with campaign goals and audience interests.
Collaborate with internal creative and content stakeholders to guide the development of social assets and messaging.
Work alongside digital and paid media partners to ensure alignment between organic activity and broader marketing efforts.
Participate in client meetings, communicate strategic recommendations clearly, and present social insights when needed.
Help inform execution priorities during the early stages of the initiative, where workload may be heavier as the strategy is established.

Requirements

Several years of experience developing and leading social media strategy in a marketing environment.
Strong knowledge of TikTok best practices and a clear understanding of how short-form video supports audience growth and engagement.
Proven background in B2B social media, with the ability to adapt messaging for business or technical audiences.
Demonstrated ability to move from strategic planning into actionable guidance for content execution.
Comfortable working in a remote setting while managing communication effectively with internal teams and clients.
Strong presentation, collaboration, and stakeholder management skills.
Experience with industrial, construction, plumbing, automotive, blue-collar, or trade-focused audiences is highly valued.
Familiarity with both organic and paid social approaches, along with basic content creation or video editing capabilities, is a plus.

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